Apr 1 • General discussion
Noisy Market? A Marketing Secret You Should Know
☝️I was at a flea market this weekend.
And tucked between the vintage tools and knock-off sunglasses was a guy selling laminated coat of arms.
Print on demand.
Right there at the booth.
As a self-proclaimed copy fella… I had to buy one.
(See the Carlson family crest. Apparently we’re royalty. Morgan’s thrilled.)
But here’s what I was actually thinking while I handed this guy my cash:
Gary Halbert did this exact thing.
Mailed millions of people their family coat of arms as a lead generation play.
The letter opened with something like:
“I recently discovered something about your family I think you’ll find fascinating…”
No hard pitch.
No “buy now.”
No discount offer.
Just the most powerful word in copywriting:
🫵You.
Personalization isn’t a tactic.
It’s a psychological lever.
When someone sees themselves as the topic of interest…
They can’t ignore whatever it is!
“We” are our most compelling interests and there’s not a close second.
Today it all about “volume”.
(Noise and quantity)
Halbert got rich whispering to a person.
And you can too.
More than any other time in marketing history, people are primed for connection.
It’s up to you to make it.
Focus on:
One genuine pain.
One unspoken fear.
One outcome the he/she wants.
That’s won’t just stop the scroll…
It will start more sales than you can image.
(Feel that? Me too)
Your Move.
Sam
P.S. The flea market guy had a line at his booth. Halbert had a pile of cash.
Different scale.
Same principle.
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Noisy Market? A Marketing Secret You Should Know
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