I built something you can sell to local businesses in minutes... Let me walk you through it. First, understand that most people fall into one of two strange camps: 1. They think their product is so good they can sell it to any business (dumb) 2. They freak out over picking a niche like they're choosing a spouse (understandable, but silly) Do you need some interest in the niche? It helps. Other than that, you just need to know a little about advertising. Enough to be dangerous. So when I was working with Ed today, he had a couple of niches he liked… and I just chose for him. Niche: Hardscape landscapers — starting with the southwest. Step 1: Run the niche through Charles, my niche finder tool. Quick market analysis and customer research to understand our ICP. Once we locked in the ICP, we moved into ads. (Btw… a business will always pay for lead generation if it's actually good.) Step 2: Build a small library of rad ads. We've always had an ad library to make this easy, but now with Claude... It's a game of making proven ads perfect. And all it takes is a chat. I handed Claude our customer research, told it to make 4 ads that pull awesome leads… 5 minutes later: done, and great. As a guy who's run ads for over a decade, I'll tell you this: making ads with Claude alone? Possible, not fun. Making ads with Claude + UpHex? Stupid easy. Step 3: Tell the agency owner to go sell. That's it. Local businesses don't want more AI. They just want customers. Your move. https://vimeo.com/1202717091?share=copy&fl=sv&fe=ci