26d (edited) • General discussion
Daniel had 200 clients... He needed every single one just to keep the lights on
Daniel had 200 clients... He needed every single one just to keep the lights on.
I see it all the time.
And all because he chose the wrong “Money Model”.
Let me show you what I mean.
Daniel jumped on the “white label SaaS” trend back when it was fresh(ish)
He came out of full steam and scaled up his agency to 200+ SaaS clients through HighLevel.
He even got that fancy SaaSpreneur Award. (Gold)
On paper…he had what most agency owners are chasing.
But in real life there was a crack in his business that was spreading quickly.
Yes, He had hundreds of clients…
…but almost no profit.
Between constant churn…
Overwhelmed customer support…
Competing on price…
He was constant selling just to stay afloat.
What was causing this?
How is it possible to have that many clients, and basically make an hourly wage?
It all comes down to his Money Model.
Daniel’s agency was like almost every agency with the wrong model.
Because every client was on a different setup.
Different features.
Different expectations.
Different fires.
Funnels.
Automations.
CRM.
SMS.
Email.
Snapshots.
It looked like scale and success…
…but it was utter chaos that won a trophy.
When I showed Daniel a different model… one that clearly was different from what he was doing…
This changes things. The real proof is even better than what I wrote. Let me redo the pickup with the actual data.
When I showed Daniel a different model… one that clearly was different from what he was doing…
He didn’t “pivot.”
He didn’t “optimize.”
He burned it down.
200+ clients. Gone.
He started over from scratch with a completely different Money Model.
(Sounds insane. But when you understand what he was sitting in…it was the only move that made sense.)
Here’s what happened in his first 5 weeks…
555 qualified demo calls booked.
(Bro… 😳)
Not leads.
Qualified demos.
In 5 weeks.
With a brand new agency.
One niche. One focus. One model.
(The right model)
He built more momentum in 5 weeks than his old agency created in years.
All from changing his model?
...It’s a massive deal.
Now...
You don’t just say “Ok, I’m gonna do that model” and you’re good to go…
...This model means you have to have new skills…
...This model means you’re gonna need a roadmap so you don’t muck it up in the process…
...This model means you’re gonna feel a little up front pain…
But…
When Daniel applied the Ad Franchise model to a brand new niche.
He built a business that was profitable.
Simple to sell, grow, and operate.
And he finally had what he wanted when he started.
And agency that gave him control, not one that controlled him.
That’s why I love Ad Franchises.
UPDATE: I just spoke with Daniel a few weeks ago and he accomplished another goal!
He sold his agency for a very healthy exit, went on vacation, and took a few months off.
When I asked him what was next?
“Well, I think I’ll pick another niche and just do it again!”
As always my dear agency amigo…
Your Move.
Sam
P.S. Daniel said he wishes this existed 4 years ago when he started. It didn’t. It does now. And MVP just opened the waitlist back up.
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Daniel had 200 clients... He needed every single one just to keep the lights on
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