Hello! I have been running an experiment with my other business where all of my ad creatives are at least 90% AI-generated, with only minor editing like font adjustment. These ads are converting, and they are converting well. January has been so successful compared to previous years that I had to pause advertising this week. It’s been insanely busy and I need a breather haha Here’s a few things I’ve observed while making ad assets with AI: - Start with a discussion about your goals, the feelings you want to evoke, and what you want customers to do next. - Provide examples. Even a crude drawing helps. AI relies heavily on references, and if you try to work through dialogue alone, you’ll often get random outputs that don’t align with your vision. - Once AI creates a mockup, it’s hard to pull it away from that direction. You can avoid this by re-uploading your references before requesting the next mockup and having another short discussion. Simply describing the changes you want often doesn’t result in anything useful. - Plan on doing some light editing. It’s not worth the effort to chase perfection. Get the asset to 70–80%, then take it into Canva or Adobe Express to fix the small details. This experiment is on-going and I’m working on a full lesson as it develops. Stay tuned! Have you tried to use AI for your brand assets? What was your experience? Did you find certain prompting habits to be helpful?

If your audience is focused on the wrong part, you lose them. 🙅‍♀️ People don’t always look where you want them to. They scan and latch onto whatever feels most interesting, most obvious, or easiest to process. ❌ The problem is that attention often lands in the wrong place: - Navigation instead of the product. - Empty space instead of the subject. - Design instead of the call to action. The audience did look… just not where it mattered. ❓So ask yourself: - What do people notice first when they see your content - Is that the part you want them to notice? - What happens if they never reach the interesting part? 👀 Something will always catch people’s attention. The question is whether it’s the thing that matters. I’ll be going deeper into this idea, including how AI fits into it, in an upcoming video. 👉Have you ever noticed a brand pulling your attention away from the very thing they wanted you to act on? What did you do next? Let me know in the comments 👇

Last night, I was working on something. It wasn’t work related, but it was related to how I use AI for work. I was making a noir-themed meme for my dog’s Instagram. It’s silly and cute, but still needed refinement if I wanted engagement. I kept trying to get ChatGPT to give me what I wanted, but something felt off. Then I realized the problem wasn’t the AI. I had never actually defined what “noir” meant. The AI was giving me good outputs, but I couldn’t recognize it because I hadn’t made the connection I needed between the style and the content. So I stopped writing prompts for the AI and asked a different question: “What exactly is noir?” That question wasn’t an AI prompt. It was a thinking prompt… for me. Once I understood what noir really is, everything got easier and I was no longer frustrated by results that didn’t match my vision. The AI didn’t need to guess anymore because I was clear. I now had direction. It sounds simple, but this is where a lot of people get stuck with AI. If you don’t fully understand what you’re working on, the AI can’t either. AI doesn’t make the final decisions. You do. So before you ask for better prompts, make sure you have a full understanding. That’s how you stay in control. 👉 Have you ever realized mid-prompt that you didn’t actually know what you were asking for? How did you remedy it?

Have you taken a moment to consider the effect of your advertising, not just the result? Most people jump straight into tactics such as: “Make me an ad.” “Give me a strategy.” Or “Write me a hook.” But without understanding the psychology behind what you’re aiming for, AI will only give you the safest, most predictable version of your industry. It’s not wrong, just generic and forgettable. To remedy this, ask AI these questions: “Who is my audience?” “What are their pain points?” And “What do they actually need my product to do for them?” For some, it’s status. For others, convenience, practicality, or control. Everyone carries a romanticized version of their life where that thing already exists. Your product should be the step that gets them closer to it — the thing that shifts how they feel. This is a part of something called “value proposition”: A highlight of the value your product/service brings, and why potential customers should choose you over your competitors. When you understand that, you actually start speaking to people instead of at them. And that’s when they finally pay attention. ——— Do you practice value proposition when brainstorming with AI? Have you found that it improves your conversion rates?

I’ve been a skeptic of AI graphic design for a very long time. I’d only ever seen terrible, generic designs that weren’t worth the time it took to make them. Things like incoherent imagery, deformed letters, and dull, boring fonts that didn’t match the aesthetic. However, over the last few weeks, I’ve noticed something interesting: people’s AI-generated graphics are suddenly looking a lot better. - The text is clearer and correctly written - The visuals are eye-catching - The styles feel intentional and consistent - The fonts are more lively and match the style So I decided to experiment and see if I could quickly create flyers that came close enough to my own level that I’d feel good sharing them publicly. These have a bit of an AI-feel to it, so I’d still rate my own flyers as better, but the designs I’ve made are more than good enough for every day social media posts. So far, they’ve converted just as well as my own graphics. Example: Below is a fast, simple flyer I made for a mock photography studio. - It has a cohesive style that fits the industry - The cubist graphic is balanced and purposeful - The text is clean, well-written, and formatted correctly - The color palette is spot-on If this were my real photography studio, I’d feel comfortable posting it on my pages, Nextdoor, or in local Facebook groups. The workflow: To make this image, I went over a few things with ChatGPT. - My idea for the main art piece (to make sure the AI fully understood the visual direction) - The ideal audience for a minimalist, cubist art style - A few examples of the format I wanted(ask for recommendations if you're unsure). - Text that is relatable or inspiring to the audience. After less than 15 minutes and just three mockups, ChatGPT generated one that genuinely impressed me. It was something that needed minimal editing and looked fully professional. Here’s my chat for reference: https://chatgpt.com/share/692fd41f-91d0-8007-8d76-33500e2133ac