The problem: When you’re copywriting, it’s easy to waste hours arguing with ChatGPT over nuance. You keep correcting it, it keeps taking you literally, and before you know it you’re pulling your hair out. It’s like trying to explain sarcasm to a calculator; It just won’t land. Try this: Instead of treating ChatGPT like a mind-reader, treat it like a drafting partner. It’s great at speed and structure. It’s weak at emotion and intuition. That’s your job. The workflow I use: 1. Make a draft: If you already know what you want to say, write it. If not, have ChatGPT give you an outline. 2. Pull out the main points: Ask ChatGPT to summarize so you don’t lose focus. 3. Pick the closest version: Choose the draft that feels 70–80% there. Don’t overthink. 4. Edit it yourself: Add the missing nuance, cut the fluff, and put it in your voice. 5. Send it back: Have ChatGPT polish grammar, flow, or suggest alternatives. 6. Repeat until done: Two or three passes usually gets you to a clean final draft. Key takeaway: You are the writer. ChatGPT is the tool. Don’t argue with it on nuance, that’s your role. Use it for speed, clarity, and structure, then layer in your human voice. 👉Next time you write, try this workflow. Where do you notice ChatGPT speeding things up? And where do you still need your own touch?

Some people think AI destroys human creativity. I don’t. Human creativity is undeniable. Creative people will always find ways to make unique and remarkable things. AI is simply a tool to enhance that. The problem: creative blocks If you’ve ever sat at your desk for hours, staring at the screen, waiting for the perfect inspiration to arrive and it never does... you know the pain. That’s what used to kill me. I’d waste half a day stuck in my own head, hoping the spark would show up. One of AI’s biggest strengths is its ability to generate many ideas at once. If I'm feeling stuck, I'll tell AI something like this: “I need to accomplish X. I want it to feel bright and joyful, while also making people think and reflect. It should match Y theme. Can you give me 10 possible ideas?” The results? Most are bad: generic, off-tone, sometimes even cringe. The value isn’t in what AI gives you. The value is in what you do with it. AI brings you fresh perspectives, words and images you might have never thought of, now you can use those as inspiration. This connects back to something renowned marketer Seth Godin once said: your work has to be remarkable, something people talk about and share with their friends. AI alone won’t make you remarkable. But when you’re blocked, it gets you moving again. It fills the page with rough stones, and you’re the one who carves the gem. Try this yourself - Headlines: Ask AI for 10 unexpected titles for your blog post. Most will be throwaways, but one might spark the hook that makes people lean in. - Customer Roleplay: Tell AI, “Pretend you’re my ideal customer. What excites you? What worries you?” You’ll uncover angles you didn’t think of. - Metaphors: Ask AI to compare your idea to something simple (like riding a bike). The right metaphor will stick in people’s minds, and get shared. AI generates. You get inspired. Together, you create something worth talking about. So what do you think? Does AI enhance or hinder human creativity?

Hi everyone! I hope your week is going well so far. I wanted to share a quick video that goes over some really helpful points when talking to AI. In this video he goes over: - How AI is similar to talking to a person, and not like coding a program - How to avoid AI gaslighting - The importance of context - How framing your delivery can really improve your prompts - Giving a role to AI And more! I hope you enjoy it. I’d love to know your thoughts!

Do you remember being taught to make an outline, then a first draft, then a final draft back in school? Funny enough, those rules still apply to AI — only now, we don’t have to do them all manually. Here’s my process for writing with ChatGPT: • First, I propose my idea and ask what it knows about the subject. I correct anything unclear or inaccurate. This helps me to organize the topics I will use and ensure ChatGPT is pulling accurate information. • Next, I have it create an outline: where each main idea goes and how the sections connect. • I tweak that outline so it reflects my key points in sequence with the proper tone. • Then I ask it to write a first draft. Since we outlined, it’s usually pretty well refined. • Finally, I edit manually and collaborate with ChatGPT to keep things clear, concise, and natural. The more I use AI, the more I realize all those old school frameworks still apply — but AI helps me turn ideas into a cohesive format much faster. How about you? Do you treat ChatGPT like a co-writer, or do you still find yourself struggling with creative writing and copy? Edit: I tried to find an example of this process, but I always start it with a discussion first, so there's too many interactions to screenshot. If anyone is interested, I can make a video going over a mock writing activity in real time :)

Many people think that AI is intelligent enough to put the pieces together and understand what we mean when we are unclear, but it’s not. In fact, it’s much worse at it than people are. When you write to an AI, you should follow the same communication rules you were taught in school. Unlike people, AI cannot “read between the lines.” It only makes associations based on the exact words you type. The clearer and more complete your request is, the better your results will be. Rules to Follow 1. Be specific – Avoid vague words. Say exactly what you mean. 2. Give context – Explain the situation so the AI knows what you are asking about. 3. Use complete sentences – Write in full thoughts, not fragments. 4. Structure clearly – Break complex requests into steps or bullet points. 5. State your goal – Tell the AI what you want the final answer to look like (summary, list, essay, etc.). Example Vague Question (weak input): How do I make ads? Clear Question (strong input): I run a small candle shop in California. I want to create Facebook ads to attract customers who love woody nature scents. Can you write 3 short ad examples (under 30 words each) that sound professional but also friendly? Result: The vague question would return a generic explanation of advertising. The clear question would return actual ad copy that matches your business, your audience, and your needs. By being clear and concise with the AI, you can save time, avoid confusion, and get results that are much closer to what you actually want.