The problem:
When you’re copywriting, it’s easy to waste hours arguing with ChatGPT over nuance. You keep correcting it, it keeps taking you literally, and before you know it you’re pulling your hair out.
It’s like trying to explain sarcasm to a calculator; It just won’t land.
Try this:
Instead of treating ChatGPT like a mind-reader, treat it like a drafting partner. It’s great at speed and structure. It’s weak at emotion and intuition. That’s your job.
The workflow I use:
1. Make a draft: If you already know what you want to say, write it. If not, have ChatGPT give you an outline.
2. Pull out the main points: Ask ChatGPT to summarize so you don’t lose focus.
3. Pick the closest version: Choose the draft that feels 70–80% there. Don’t overthink.
4. Edit it yourself: Add the missing nuance, cut the fluff, and put it in your voice.
5. Send it back: Have ChatGPT polish grammar, flow, or suggest alternatives.
6. Repeat until done: Two or three passes usually gets you to a clean final draft.
Key takeaway:
You are the writer. ChatGPT is the tool. Don’t argue with it on nuance, that’s your role.
Use it for speed, clarity, and structure, then layer in your human voice.
👉Next time you write, try this workflow. Where do you notice ChatGPT speeding things up? And where do you still need your own touch?