Have you taken a moment to consider the effect of your advertising, not just the result? Most people jump straight into tactics such as: “Make me an ad.” “Give me a strategy.” Or “Write me a hook.” But without understanding the psychology behind what you’re aiming for, AI will only give you the safest, most predictable version of your industry. It’s not wrong, just generic and forgettable. To remedy this, ask AI these questions: “Who is my audience?” “What are their pain points?” And “What do they actually need my product to do for them?” For some, it’s status. For others, convenience, practicality, or control. Everyone carries a romanticized version of their life where that thing already exists. Your product should be the step that gets them closer to it — the thing that shifts how they feel. This is a part of something called “value proposition”: A highlight of the value your product/service brings, and why potential customers should choose you over your competitors. When you understand that, you actually start speaking to people instead of at them. And that’s when they finally pay attention. ——— Do you practice value proposition when brainstorming with AI? Have you found that it improves your conversion rates?

I’ve been a skeptic of AI graphic design for a very long time. I’d only ever seen terrible, generic designs that weren’t worth the time it took to make them. Things like incoherent imagery, deformed letters, and dull, boring fonts that didn’t match the aesthetic. However, over the last few weeks, I’ve noticed something interesting: people’s AI-generated graphics are suddenly looking a lot better. - The text is clearer and correctly written - The visuals are eye-catching - The styles feel intentional and consistent - The fonts are more lively and match the style So I decided to experiment and see if I could quickly create flyers that came close enough to my own level that I’d feel good sharing them publicly. These have a bit of an AI-feel to it, so I’d still rate my own flyers as better, but the designs I’ve made are more than good enough for every day social media posts. So far, they’ve converted just as well as my own graphics. Example: Below is a fast, simple flyer I made for a mock photography studio. - It has a cohesive style that fits the industry - The cubist graphic is balanced and purposeful - The text is clean, well-written, and formatted correctly - The color palette is spot-on If this were my real photography studio, I’d feel comfortable posting it on my pages, Nextdoor, or in local Facebook groups. The workflow: To make this image, I went over a few things with ChatGPT. - My idea for the main art piece (to make sure the AI fully understood the visual direction) - The ideal audience for a minimalist, cubist art style - A few examples of the format I wanted(ask for recommendations if you're unsure). - Text that is relatable or inspiring to the audience. After less than 15 minutes and just three mockups, ChatGPT generated one that genuinely impressed me. It was something that needed minimal editing and looked fully professional. Here’s my chat for reference: https://chatgpt.com/share/692fd41f-91d0-8007-8d76-33500e2133ac

Have you noticed the recent influx of independent research posts that sound smart, but somehow miss their own main idea? Almost all of it is written by AI, and the reason it falls apart is simple. Let’s talk about it. ⸻ The real problem: When people research with AI, they fill in a lot of details with their own knowledge. They know the topic, they understand the conversation, and they assume the final write-up is complete. But the audience didn’t see any of that. They didn’t sit through the whole chat, and they don’t have the background knowledge you built together with AI. This is the same issue I saw constantly when I taught in the public school system. Students would write research papers that were technically correct, but they left out the middle steps: the parts someone new needed in order to understand the point. The student understood their own writing perfectly… but their audience didn’t. AI writing works the exact same way. So the final result is a paper that technically “makes sense” but is missing the pieces that make it coherent to someone who wasn’t there. ⸻ The name for this: The Curse of Knowledge Essentially, once you understand something well, it becomes hard to remember what it was like to not understand it. So you skip the basics without realizing it. AI inherits this problem from you. If you never typed the background knowledge out, the AI can’t put it in the final article, and the finished product feels incomplete. ⸻ Why this matters and how to fix it: A lot of people are trying to teach, explain ideas, or share research online. But if your audience is missing half the foundation, your message won’t land, no matter how good your insights are Here’s what to do: A. Start with your main idea and goals Discuss with AI: • What the paper is about • Who the audience is • What you want the reader to learn B. Never accept the first draft, edit it and add missing pieces. Ask questions like: • “What would a beginner not understand here?” • “What background information is missing?

Over the last year, I’ve watched AI evolve tremendously, alongside the reactions of the public to AI. Here’s a few things I’ve noticed: 1. If you sound like AI, you immediately lose your credibility. The general population is starting to notice AI speech patterns and it’s bothering them. 2. AI imagery is tolerated much more as long as you aren’t using it to trick people. I’ve watched many businesses successfully use AI imagery and people love it… As long as it doesn’t have glitchy text and weird fingers that is. So how exactly does this apply to business? 1. Make sure you are editing your AI copy. AI has a tendency to ramble and miss the point. That, combined with its speech patterns, creates copy that is hard to understand and frustrating to read. I personally like to have AI go over specific parts of my writing(eg, clarity, grammar, run-on sentences) instead of having it write copy for me. 2. Don’t be afraid to use AI imagery in your image content, but make sure you are in alignment with your branding. The goal of imagery in advertising is for brand recognition. If every image you showcase is a random AI-generated graphic, you will lose out on the social proof that comes from being recognized. What are some observations you’ve made about AI?

The prompt: “Here is my current draft. Do not rewrite it, just tell me where it may be unclear or goes off track.” This prompt will have ChatGPT break down your write-up and identify the confusing parts of your copy. ChatGPT’s natural inclination is to completely relationship-write your work when it’s asked for revisions, but it often changes the voice to its own. This wastes time and can get you off-track. To fix this, I ask it to pick apart my writing and list out the issues I am try to fix. I will approve or suggest changes on this step. Then ask ChatGPT add the changes into the original draft, but make them bold so I can identify them.