We just went over how small word choices change the entire meaning of your copy. Now I want to hear from you: - Have you ever seen a business use wording that made them sound cheap, fake, or untrustworthy? - Or on the flip side, have you seen wording that made you instantly trust them? - Do you remember what they did or said to make you feel that way? Drop an example in the comments: it could be from an ad, an email, or even a store sign you saw. 👉 This is where we start training our eyes for nuance. The more you notice it in the world, the easier it gets to apply it in your own business.

I just want to take a moment to thank each of you for joining me at the very beginning of this journey. Right now there isn’t much content here, and that makes it even more special that you chose to be part of it anyway. You are the founding crew. The ones who get to shape what this community becomes. Every comment, every idea, every bit of feedback you share helps set the direction. Later on, this space will grow and fill with resources, discussions, and new people. But no matter how big it gets, I’ll always remember this first group who showed up when there was nothing but an idea. This group focuses on a concept called human centric human-AI communication - the idea that AI should be treated as a partner, rather than a machine. I have created several frameworks to guide your prompting and form habits that align with AI's strengths, while minimizing it's weaknesses. I can't wait to get it all out here for you! Education is my passion and watching my students learn and grow brings me immense joy and fulfillment. I hope you enjoy everything that I create and become more successful and enlightened with every session! Thank you so much for being here at the beginning with me <3

Hey everyone 👋 Our very first lesson is live — and it’s all about learning to see ads differently. You can find it under the “Classroom” tab. There’s no cover photo yet, working on it :) Most people scroll past ads without thinking. Business owners can’t afford to do that. If you want your ads to work, you need to know what makes others succeed (and fail), and then apply those lessons to your own business. What’s Inside: ✅ The CCAVE Method — 5 elements of successful ads: Clarity, Credibility, Appeal/Emotion, Visuals/Story, and CTA. ✅ A step-by-step worksheet to analyze real ads you come across. ✅ A scoring system so you can spot strengths and weaknesses at a glance. ✅ A starting point for brainstorming your own ads with intention. ✅ A guided activity to start working with AI as a partner instead of a tool. This is a chance to sharpen your observation skills and learn from each other. No ad is perfect, the goal is to train your eye, not just give everything a 5/5. 👉 Remember: A strong ad usually scores 20/25 or higher. If yours doesn’t, don’t worry, that just shows you what to improve. When you think about your own business right now, which CCAVE element feels like your biggest gap: clarity, credibility, emotion, visuals/story, or CTA? Why? 👇Drop your thoughts below, your answer might help someone else see their ads in a whole new way.

Happy Friday everyone! I just thought I’d give a quick run down of what to expect for next week. Project-based Learning: Observant Marketing When you are a solo business-person, you have to wear a lot of hats, and one of those hats is as a full-time marketer. This week I will teach you how to observe both successful and unsuccessful marketing strategies and recording your data with ChatGPT. This will not only give you important insight into marketing technique, but fill your personal AI database with valuable data that you can reference at any time. Mini-lesson: Nuance - What is it, why it’s important, and how to insert it into your AI copywriting. That’s what I have so far. Keep an eye for random bonus lessons and thoughts throughout the week too :) Happy prompting!

The problem: When you’re copywriting, it’s easy to waste hours arguing with ChatGPT over nuance. You keep correcting it, it keeps taking you literally, and before you know it you’re pulling your hair out. It’s like trying to explain sarcasm to a calculator; It just won’t land. Try this: Instead of treating ChatGPT like a mind-reader, treat it like a drafting partner. It’s great at speed and structure. It’s weak at emotion and intuition. That’s your job. The workflow I use: 1. Make a draft: If you already know what you want to say, write it. If not, have ChatGPT give you an outline. 2. Pull out the main points: Ask ChatGPT to summarize so you don’t lose focus. 3. Pick the closest version: Choose the draft that feels 70–80% there. Don’t overthink. 4. Edit it yourself: Add the missing nuance, cut the fluff, and put it in your voice. 5. Send it back: Have ChatGPT polish grammar, flow, or suggest alternatives. 6. Repeat until done: Two or three passes usually gets you to a clean final draft. Key takeaway: You are the writer. ChatGPT is the tool. Don’t argue with it on nuance, that’s your role. Use it for speed, clarity, and structure, then layer in your human voice. 👉Next time you write, try this workflow. Where do you notice ChatGPT speeding things up? And where do you still need your own touch?