Dive into the basics of AI: how does it work and where do people go wrong? Click "Introduction" to get started.

A simple and effective prompting framework that ensures your prompts include all the necessary pieces to be a clear and effective communication with AI. Stop being frustrated that AI doesn't understand you, and start building something great!

Learn how to break down ads with intention, the same way I used AI to rebuild my business. In this lesson you’ll work with ChatGPT to analyze a real ad step-by-step, spotting what grabs attention, what fails, and how to turn observations into concrete improvements. You’ll see how the 5 elements of a strong ad—clarity, emotion, credibility, visuals, and CTA—apply to both print and digital marketing.