Dive into the basics of AI: how does it work and where do people go wrong? Click "Introduction" to get started.

A simple and effective prompting framework that ensures your prompts include all the necessary pieces to be a clear and effective communication with AI. Stop being frustrated that AI doesn't understand you, and start building something great!

Learn how to break down ads with intention, the same way I used AI to rebuild my business. In this lesson you’ll work with ChatGPT to analyze a real ad step-by-step, spotting what grabs attention, what fails, and how to turn observations into concrete improvements. You’ll see how the 5 elements of a strong ad—clarity, emotion, credibility, visuals, and CTA—apply to both print and digital marketing.

Do you spend too much time planning, and when you try to use ChatGPT to save time... it just confuses you? Here's a workflow that saves time and reduces mistakes.

Most people think their AI is inconsistent because they’re not prompting correctly, but the real reason is that ChatGPT is using the wrong memory about their brand. If you don’t fix what it remembers, your tone, style, and messaging will always drift. This lesson fixes that.