17d • General discussion
A thought for travel advisors…
What if instead of only earning when someone books, we created a Travel Concierge Retainer for frequent travelers?
The idea would be a yearly access model where clients pay for ongoing planning support, not just one trip.
This could include things like:
• destination recommendations throughout the year
• trip planning guidance when they’re deciding
• priority access to group trips
• flight monitoring or timing advice
• help comparing options before they book
• ongoing travel relationship vs one-off transactions
The reason this model could work:
Most frequent travelers don’t just take one trip ... they take 2–3 per year and constantly ask questions in between. That’s time advisors already spend, but it’s not always compensated.
A concierge-style retainer turns:
random questions → structured service
one-time bookings → ongoing relationship
inconsistent income → predictable baseline revenue
reactive planning → proactive travel guidance
It also helps position the advisor as a year-round travel partner, not just someone who books trips.
Curious if anyone here has tested something like this or considered packaging their ongoing support into an annual concierge-style model?
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A thought for travel advisors…
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