finding the break · Scroll Stopping Creative

finding the break

I have an ad I set up about a month ago (paused it for a few weeks during a free-promo, that's another problem-issue I'm having-- for another post), after this one)

my CTR is decent at 6.2 (7ish for all). CPC popped up from 16 to .26 (not sure why since nothing else changed when I turned the ad back on. my ad spend is low still. 5.00/day. But- I think I -- should- be seeing one sale/day (roughly?). although the book/series is wide.. so not in KU.

(epic fantasy, no spice, FMCs) I think the amazon page is solid.. but somewhere there is a disconnect between the ad (ad creative?) and the amazon page so that even though it's getting clicks- those clicks aren't converting.

how do I determine where the breakdown is..

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finding the break