Facebook Audience for Romantasy · Get Fluent in FB Ads

Nov '25 • FB Ads, images, reels, ad text

Facebook Audience for Romantasy

Hello there. I'm new to fantasy romance and with the audiences gone I'm having a tough time figuring out what works without spending too much. I wanted to ask about audience set up. I currently have an ad set up where it is targeting wide ( so no target interest). I'm not used to doing this. It seems to be working but is super slow. Instead of setting up another ad set in the campaign I have left this as it is and set up a separate campaign to target the interest fantasy books because that's where the old Sarah J Maas audience went. This audience seems to have gotten quicker and better results, judging from my attribution links. My question is- is this the right thing to do- run two or more separate campaigns rather than having one campaign with different ad sets. I am used to running ads for my dark romance books but I'm finding that fantasy is different. I don't know if a wide target would work with romantasy because the target itself looks too broad. I imagine people who like Lord of the rings in that audience of fantasy books. I would be really grateful for any guidance.

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