I recently started two UK ads that are doing quite well. This gets me excited, and so I'm contemplating a more systematic approach to launching ads in the UK and other countries like CA and AU. But I know it's possible (perhaps even likely) that I got lucky with these two UK ads. The first screenshot is for one of the two ads from when it started on March 2 to March 19. The second is in Attribution for the same time period, same ad. So, my question is, do you have advice to help me prepare to launch ads for other countries besides the US. For example, are there specific details that might be more (or less) important for ads in the UK (or Canada or Australia or ??) compared to the US? I do know that I need to create my attribution link in my UK account that points to the book in the UK store, but beyond that, I'm clueless. Any advice would be helpful.

I have a Lead Ad that has been running for 55 days ($5/day). This ad points to a reader magnet on Bookfunnel to get newsetter subscribers. My 7-day average cost per subscriber varies from about 50¢ to 70¢, with it being over 60¢ during the last few weeks. So I assume it is drifting upward. Two days ago, I swapped out the ad image for a different image (without making any other changes), and this made the cost drop to about 45¢ to 50¢, at least for the two days since then. So, I suppose I could swap the image every now and then to keep the cost down. But do you have advice on other methods? This is my first Lead ad I've ever made, so it's kind of a new ballgame for me. I could just kill the ad and make a new one, but eventually I'd like to have TWO lead ads running (for two reader magnets) at $5/day to keep adding subscribers at a reasonable rate, so I'd like to know strategies for tweaking lead ads. I attached a few screen shots of the settings for this ad, though they may or may not be helpful.

These look interesting. I would think people might want some data showing that these tools can really be effective before they start paying these fees on a regular basis. I'm sure many of us in Skool will be happy to beta test and provide data and testimonials. Also, it's hard to tell from some of these screenshots if each step (each fee) is an analysis of ALL the ads in your FB Ad account or if the fee is for each ad. After all, it would cost $176 to use all of these, and that would be prohibitive if it were for only one ad. I see that Step 4 indicates that it might be applied to ALL your ads, and if all the steps apply to your entire ad account, I think people might give it a try (assuming you have some testimonials and data showing that some people find it to be helpful in creating profitable ads). I guess my main question is: how often would someone need to pay the $176?

Thanks, Jill! This will be a welcome and useful addition to the classes!

This is partly a question and partly an explanation of a bizarre FB ad issue I’ve had recently. I typically create about five new ads per week, and most of them do fine (for a while). Oddly, there seems to have been a problem recently. Starting with the ads I created on February 10, all my new ads did NOT show any Results (clicks) in the Meta ads dashboard. And therefore, they stayed in the Learning Mode. But in the Amazon Attribution dashboard, it still showed that I was getting about the right number of click-throughs. If I set the ads to charge me by impressions, I still got charged about $5/day (which is my budget). So, I set the ads to charge by link clicks, then the Meta dashboard showed that I was spending nothing each day, but the Attribution dashboard showed that these ads were making money ($20 to $35/week per ad). Basically, according to the Meta dashboard, I was making money with ZERO ad spend because it wasn’t recording any clicks (but it WAS recording impressions). These ads stayed in the Learning Mode until they finally said “Learning Limited” (they weren't getting enough link clicks to exit the Learning Mode). But they were still making money with no apparent spend. All the ads I created between Feb 10 and Feb. 23 did the same thing. Finally, in the last two days, this glitch ended, and suddenly the Meta dashboard started showing clicks, and started charging me (between 51¢/click and 80¢/click). I immediately killed all these ads yesterday because I assumed they would never work right (some still said “Learning Limited” and some said “Learning”). What I think I’ll do today is recreate each of these ads from scratch now that the glitch seems to be over. I’m assuming it wouldn’t do any good to Duplicate them because that would transfer over the messed-up learning phases. Is this a good assumption? What would you do? The first screenshot is from Feb. 18 when this was happening. The second screenshot is from today, showing the ads that I turned off yesterday after they suddenly started showing expensive clicks.