Most people think the course is the asset.
In reality, the workshop is.
A typical Q&A session:
~20% core material.
~80% applied nuance, objections, edge cases, real language.
That 80% is usually:
- publishable
- reusable
- insight-rich
- not core paywalled IP
But most of it disappears.
If you’re running workshops, here are three simple extraction prompts that work well:
1. Insight Miner
“From this transcript, extract non-curriculum insights that clarify, reframe or deepen understanding beyond the core framework.”
2. FAQ Generator
“Identify recurring confusion points and turn them into concise FAQ entries with clear answers.”
3. Applied Example Extractor
“Find real-world examples, edge cases or stories shared in this session that demonstrate applied use of the framework.”
Run those consistently and you’ll realise how much material lives outside the course itself.
The course shows what you planned.
The workshop shows what actually matters.
If you’re not mining that 80%, you’re leaving leverage on the table.