DID U SEE THE SKOOL NEWS TODAY…
So I just watched the Skool news and they dropped the big reveal on what they've been calling Growth Boost… and I have THOUGHTS… and questions… and I want ALL of urs too
So here's what I took from it 👇
𝗪𝗛𝗔𝗧 𝗚𝗥𝗢𝗪𝗧𝗛 𝗕𝗢𝗢𝗦𝗧 𝗔𝗖𝗧𝗨𝗔𝗟𝗟𝗬 𝗜𝗦
So in a nutshell… we've all seen the ads Skool has been running for communities… and today they pulled back the curtain on how it actually works
They're going to KEEP running ads for communities… which is epic in theory… and here's the model…
If someone comes into ur community through a Skool ad… Skool takes 30% commission
Totally fair sauce… I get it… that's how business works… no complaints from me on thatfront
BUT… here's where my brain started going
𝗧𝗛𝗘 𝗧𝗛𝗜𝗡𝗚𝗦 𝗧𝗛𝗔𝗧 𝗠𝗔𝗗𝗘 𝗠𝗘 𝗚𝗢 𝗛𝗠𝗠𝗠𝗠 🤔
This community is $1
So Skool makes… 30 cents
Whereas a $100 community gets them $30
So the question that immediately popped into my head is…
Are they going to be promoting the higher priced communities more than the lower priced ones?
Are the $1 and free communities going to get the same love as the $97 ones?
Because if the commission goes back into ads… which they said it does… then the communities making them more money are going to get more ad spend… right?
That feels like summat worth thinking about
𝗧𝗛𝗘 𝗙𝗥𝗘𝗘 𝗖𝗢𝗠𝗠𝗨𝗡𝗜𝗧𝗬 𝗤𝗨𝗘𝗦𝗧𝗜𝗢𝗡
They said free communities will be included too… which is great… but obvs no commission on a free community means… how does THAT work exactly?
AND… here's a question I still haven't seen answered…
If someone comes in through an ad and then upgrades to a higher tier… does Skool get commission on that too?
Are they treated as the referrer forever?
Someone might wanna ask that…
𝗧𝗛𝗘 𝗙𝗥𝗘𝗘 𝗨𝗡𝗧𝗜𝗟 𝗝𝗨𝗡𝗘 𝟭𝟲𝗧𝗛 𝗕𝗜𝗧… 👀
Ey up so this is the bit that really got me thinking
It says Growth Boost is FREE until June 16th… which is one week from today
So… what happens after June 16th?
Are they going to charge for it?
s this the play… get everyone used to having it on… and then it becomes a paid feature?
Because that would make a LOT of sense from a business perspective… but totes curious what they actually mean, whats the plan Sam…
So since the ads went live… numerous epic people have told me they've SEEN an ad for The Backroom
And yet…
My views didn't go up My conversions didn't change
Naff all shifted from the ads if I'm being completely frank
And here's why I think that is…
Every single one of u epic humans who has jumped into The Backroom… has come through CONTENT in other spaces… through CONVERSATIONS in other spaces… u already made the decision to join before u even landed on the About page
Because The Backroom is one of those spaces where u only really GET it when u're on the inside
From the outside… especially if u're cold… it probably looks like… well… I don't quite know what that is
And that's just how we are… and honestly… I'm ok with that
𝗕𝗨𝗧 𝗛𝗘𝗥𝗘'𝗦 𝗪𝗛𝗔𝗧 𝗜 𝗡𝗘𝗘𝗗 𝗙𝗥𝗢𝗠 𝗨… 𝗣𝗟𝗘𝗔𝗦𝗘 🙏
If ANYONE sees a Backroom ad out there in the wild anywhere…
PLEASE send me the link immediately 😂
Because here's the thing… if people are clicking on it and commenting on it… I could go IN there… start conversations… turn those cold clicks into actual warm humans… THAT would be the smart play yup
So yeah… if u see it… send it… please and thank you ❤️
𝗦𝗢 𝗧𝗘𝗟𝗟 𝗨𝗦… 👇
- Will u be keeping Growth Boost ON or turning it OFF?
- What do u think "free until June 16th" actually means… and what happens after?
- Have u seen ur own ads… and have they actually converted into real members?
- Have ur views gone up at all?
- And if u've seen The Backroom ad… FOR THE LOVE OF PICKLES SEND ME THE LINK 😂🥒
I'll drop the video below so u can watch it urself and tell me what u think
Would love to know how this is landing for all of u… especially those of u with different price points and different types of communities
𝗟𝗙𝗚 🤟
PS. And look… I recorded this on Wispr while it was all fresh in my head so if I've got anything wrong… misread anything… or missed summat important… please please HOLLA at me 😂
I'd rather be corrected by u lot than confidently wrong in here lol