Clarity Often Comes After the Attempt—Not Before It
A lot of new Builders are waiting to feel completely certain before they begin.
They want to know:
  • The perfect niche
  • The perfect community idea
  • The perfect audience
  • The perfect price
  • The perfect offer
  • The perfect content strategy
But most of those answers do not appear while you are thinking alone.
They become clearer after you:
  • Explain the idea to someone
  • Invite a real person
  • Publish the offer
  • Ask for feedback
  • Make a sales attempt
  • Watch where people become interested or confused
Your first idea does not need to become your permanent business.
It needs to be clear enough to test.
A useful starting hypothesis answers three questions:
  1. Who might this help?
  2. What meaningful result do they want?
  3. What small experience could help them begin?
Then you make an attempt and gather evidence.
You are not marrying the idea.
You are testing whether it deserves another date. 😂
What idea have you been thinking about longer than you have been testing it?
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15 comments
Joshua Guerrero
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Clarity Often Comes After the Attempt—Not Before It
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