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A QUESTION I THINK EVERY COMMUNITY OWNER NEEDS TO ASK (it can totes change a lot)
I’ve been thinking about this heaps, and OOOOOOFFFFFFF!
If I hadn’t called my community THE BACKROOM ← 🚪
I probably would’ve called it The Conversation Club
This is literally where my brain went this morning while eating my breakfast burrito (but nope I am not changing it btw)
One of those random thoughts that ain’t actually RANDOM at all. You know the ones. They’re usually onto something BIG!
Well, I was thinking about intentions behind communities.
Because we all have them, whether we’ve named them or not. Every space is leading somewhere. Even the “casual” ones. Stay with me.
So The Backroom didn’t start fully formed. It evolved actually we used to be called the Unstoppables.
But the newish name came basically from the FEEL of it, not some deep branding exercise I did.
It’s called The Backroom because it’s the place you go to talk it out. Business stuff, yes. But also the WOOPS, the WOBBLES, the “I don’t know if this even makes sense but…” moments.
It’s the space where confidence gets built quietly. Where you start to feel safe enough to actually be yourself around other humans. And honestly, that’s the bit that matters most to me BIG TIME…
Because in there, you don’t have to worry that your post will be deleted. Or misunderstood. Or jumped on. Or turned into a pitch-fest. Or met with advice you didn’t ask for (HELLO, that one). It’s a space where we build the confidence muscle TOGETHER, not by being perfect, but by being real AF (aka humans being humans)
And I know some people will read this and think, “huh, sounds a bit pointless.”
But here’s the thing that keeps niggling at me…
How many of you are sat in genuinely EPIC communities right now, amazing spaces, great people, loads of potential… like this space for example, and you’re still not posting?
Not because you’ve got nout to say. But because of that tiny (or not so tiny) fear. Of judgement. Of saying the wrong thing. Of someone misunderstanding you. Of your brain going into overdrive before you’ve even typed the first sentence.
You might even be reading this thinking, “yeah but I wouldn’t know how to explain it properly.”EXACTLY.
That’s literally what The Backroom is for. The messy stuff. The half-formed thoughts. The “I don’t really know how to say this, but I’m going to try anyway.” The posts with typos. The posts where you ramble a bit. The posts where you say, “this might be nonsense but here goes.”
Because that’s how confidence actually gets built. Not by waiting until you’ve nailed it. But by SHOWING UP before you’re ready and realising… oh… that was actually OK.
So I guess the question I’ve been sitting with this morning is this
What’s the real intention behind your community?
Is it connection? Visibility? Practice? Confidence? Conversations? Sales? Support? Momentum?
There’s no right answer here, by the way. But I do think it’s totes worth knowing.
Because when you’re clear on the intention, the way people show up shifts. The energy shifts. The conversations change.
Anyway. That’s where my burrito-fuelled brain landed today.
Obvs I would love to know… what’s the intention behind YOUR space? Or the one you wish existed but doesn’t yet?
WOOP.
P.S. and if you’re reading this thinking, “I want a place to practise, to be me, to drop convos and post without overthinking”… well HELLO
That’s literally THE BACKROOM ← 🚪
It’s $1 because bots and spammers don’t bother getting their credit cards out.
It’s just for real HUMANS being REAL HUMANS! ❤️
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A QUESTION I THINK EVERY COMMUNITY OWNER NEEDS TO ASK (it can totes change a lot)
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