I want to be really clear about where we’re going.
The JOY Project is shifting.
Not away from joy…
👉 deeper into it.
Because here’s what I’ve been seeing:
We talk about joy.
We think about joy.
We even want more joy.
But most people aren’t practicing it.
And without practice… nothing changes.
So we’re simplifying.
👉 One Joyful Text a Day.
That’s the new direction.
That’s the new focus.
That’s the new mission of this space.
Why?
Because it’s:
- Simple enough that anyone can do it
- Human enough that it actually matters
- Consistent enough to create real change
This isn’t about motivation.
It’s about behavior.
It’s about choosing, daily, to reach out and create a moment of connection.
Because most people aren’t struggling with what to do…
They’re just not doing the small things that actually make a difference.
This is one of those things.
Starting Wednesday, I’ll invite you to take a simple pledge:
👉 Send one joyful text a day.
That’s it.
No perfection.
No pressure.
Just practice.
Because joy isn’t something we wait for.
It’s something we create.
And we’re going to prove that—together. 💛