6d • Daily Wisdom
The ENEMY of the BEST
is often the GOOD
Most businesses don't fail because the idea was bad.
They fail because there were too many good ideas,
and not enough focus on the best one.
Here's the trap.
The best thing about entrepreneurs is they see opportunity everywhere.
The worst thing about entrepreneurs is they see opportunity everywhere.
So they say yes to the coaching gig.
Yes to the subscription idea.
Yes to the side project.
Yes to the favour for a friend.
Every single one of them feels like progress.
None of them are the destination.
🎯 Kevin Byrne built Checkatrade doing one thing.
🎯 Charlie Mullins built Pimlico Plumbers doing one thing.
🎯 Neither of them got distracted by the next shiny opportunity that wandered past.
They picked their lane.
They stayed in it.
They became better at that one thing than anyone else in the world.
You cannot build a successful business chasing three or four good ideas at the same time.
You build a successful business by choosing one route, and following it until you hit the destination.
And while you're spreading yourself across four good things,
somebody else is going all in on the one best thing,
and they're going to beat you to it.
So here's the question.
Out of everything you're currently doing,
what is the one thing that,
if you focused on it exclusively for the next three months,
would change your business?
Now the harder question.
What are you doing right now that isn't that?
Because the good is not your enemy because it's bad.
It's your enemy because it's good enough to keep you busy,
and not good enough to get you there.
Pick the best thing.
Drop the good things.
Just for three months.
You'll be amazed what happens.
What's the "good" thing you need to let go of this week? 👇
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The ENEMY of the BEST
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