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Growth

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4 contributions to Growth
The ENEMY of the BEST
is often the GOOD Most businesses don't fail because the idea was bad. They fail because there were too many good ideas, and not enough focus on the best one. Here's the trap. The best thing about entrepreneurs is they see opportunity everywhere. The worst thing about entrepreneurs is they see opportunity everywhere. So they say yes to the coaching gig. Yes to the subscription idea. Yes to the side project. Yes to the favour for a friend. Every single one of them feels like progress. None of them are the destination. 🎯 Kevin Byrne built Checkatrade doing one thing. 🎯 Charlie Mullins built Pimlico Plumbers doing one thing. 🎯 Neither of them got distracted by the next shiny opportunity that wandered past. They picked their lane. They stayed in it. They became better at that one thing than anyone else in the world. You cannot build a successful business chasing three or four good ideas at the same time. You build a successful business by choosing one route, and following it until you hit the destination. And while you're spreading yourself across four good things, somebody else is going all in on the one best thing, and they're going to beat you to it. So here's the question. Out of everything you're currently doing, what is the one thing that, if you focused on it exclusively for the next three months, would change your business? Now the harder question. What are you doing right now that isn't that? Because the good is not your enemy because it's bad. It's your enemy because it's good enough to keep you busy, and not good enough to get you there. Pick the best thing. Drop the good things. Just for three months. You'll be amazed what happens. What's the "good" thing you need to let go of this week? 👇
The ENEMY of the BEST
2 likes • 9h
So true! We used to fall into this trap, particularly since our skills are so transferable. But when we decided to start saying no to leads and customers. When we started setting boundaries and even firing customers if/when needed. We started growing a lot more and faster. Even now I have countless ideas for businesses I want to create and have to remind myself that this business needed to get to a point that it'll thrive without me, before I can move on. In a private session with Mike he talked to me about the ideas book. This is definitely something I need.
Ai vs BS - You CANNOT hide... so don't try
A question worth asking yourself this week. Have you ever asked AI to do a full profile on you? Not your website. Not your own social media. Not your own gleaming echo chamber of achievement ...the real, The good, the bad and the Ugly Open ChatGPT or Claude and type: "Give me a full digital profile of [your name] and [your business name]. Good, bad and ugly" What would someone find if they did their due diligence on you? Because that is exactly what your next serious client, your next investor, your next business partner is increasingly doing before they ever pick up the phone. Not searching Google and clicking through links. Asking AI for a synthesised, honest summary of everything that is out there about you. One answer. One verdict. No links to wade through. --- I have always owned my failings publicly. I wrote a book called 'Failure Breeds Success' for a reason. I openly talk about being bankrupt and homeless in my 20's ...and had some other failures along the way BUT - I also: - Built a business that spanned 20+ countries and exited for life changing amounts of money - Became one of channel 4's Secret Millionaires - Was awarded an Hon Doctorate of Education - Am a Deputy Lieutenant for cambridgeshire - etc etc etc The reality is that every serious, successful business person has failures along the way... Not as the opposite of success. As one of the key ingredients of it. If you want to move fast and grow large, failure is not something that happens to you despite your ambition. It is often a direct result of it. The businesses and people who never fail are almost always the ones who never really tried. ...or are lying to you! --- Because I own my story, AI tells it the way I would tell it. If I had never addressed it publicly, AI would still find it. It would just tell it without my voice on it. The same is true for you. --- So this week, do this. Open ChatGPT or Claude. Type: "Please give me a full digital profile of [your full name] and [your business name].
Ai vs BS - You CANNOT hide... so don't try
2 likes • 1d
To do this well, do it across different AI platforms including ChatGPT, Gemini and Claude as they source information from different places and will come up with different results at least in part. AI reputation management is going to be extremely important in the coming years. Maintaining your reputation across the channels that AI cites to make sure not only is the information accurate, but up to date. The last thing any of us want is AI telling people we don't offer a service that maybe we didn't in the past but do now, as it may also suggest they turn to a competitor instead.
1 like • 1d
@Mike Greene Yep, totally agree. 84% of what AI cites comes from earned media. So you need to use third-party platforms to validate your claims. Can't just add it to your website or use paid ads to get round it. Owned media and paid media still have their place, but AI is bringing a lot more focus to earned media once again. Business of all sizes can't afford to ignore PR any more. With 69.5% of UK search results ending in zero clicks (no clicking through the a website) and ever increasing use of AI to find and evaluate businesses quickly and without visiting their website, AI search is changing the customer journey fast and business need to have a plan on how they are going to deal with this.
Has my Vote! Chapter three learnings.
Been reading Mike’s book this week, and wanted to share just a learning out of Chapter three aptly named “When the student is ready, the teacher will appear” A few may know my story , clawing my way back from some of the greatest life challenges I have ever faced. I stopped in my tracks when I read “ A man who stands on a mountain, waiting for a crispy duck to fly in, has a long wait” I thought about this, and then when I discussed it with Mike he mentioned there was more to it…. You see a duck has to be caught, killed, prepared and cooked before enjoyment, Mike expanded on. His point was it is much in the preparation, to get to the cooking, before it can be eat. From this I gathered, things take time in business, you can’t simply microwave everything (raw analogy!) in other words go warp speed and then enjoy the result. If you nurture, develop, refine and improve along the way - the result will be far better! Thanks Mike and the Growth Syndicate regulars that jump on the calls and add to the conversation week in week out. If your not making the most of these calls, you truly are missing out on “gold” each week. Anyways back to my reading time! Have a great week, everyone. 🙏
Has my Vote! Chapter three learnings.
3 likes • 2d
I have the audio version of Mike's book. It makes for a good listen on the train, but be careful not to miss your stop 🤣
Benefits of re using PR
Having featured in our local newspaper the MidSussex Times. We are now utilising the link to the story for everything on every social media platform , on our website , as our email signature ,send it to all our potential customers and it’s been winning us work …
Benefits of re using PR
1 like • May 19
Well done @Godfrey Muneri. As we move into the reputation age wins like this are going to be increasingly important to create visibility and credibility. Two key aspects of growth. Have you thought about adding a newsroom section to your website where you can share press releases and news coverage stories?
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Joel Buckland
2
11points to level up
@joel-buckland-3838
Founder & CEO - Amplifying Brand Visibility, Credibility & Authority Through Strategic Communications & PR. www.wedostories.com

Active 24m ago
Joined May 10, 2026
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