Apr 12 • Daily Wisdom
The Cost Of Moving From Good To GREAT
Most people settle for good
- Good business
- Good service
- Good team
- Good results
And they think that’s enough
But here’s the truth
“Good is the enemy of Great”
That’s Stephen Covey
And most people never get past good
Not because they can’t
Because they don’t realise how close they already are
The gap between good and best
Is rarely huge
It’s marginal
- A bit more discipline
- A bit more consistency
- A bit more attention to detail
But the return
Is exponential
When you move from good to best
→ You attract better people
→ You build stronger loyalty
→ You stand out in a crowded market
→ You stop competing on price
→ You become known for something
And here’s the big one:
Your business becomes worth more
Not slightly more
Massively more
Because buyers don’t pay premiums for “good”
They pay premiums for
→ Market leaders
→ Category leaders
→ Best-in-class operators
So ask yourself
Where are you settling for good?
Where are you close to great
But not quite pushing through?
Because the difference between good and best
Isn’t time
It’s standards
Raise them
...And everything changes 👍
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The Cost Of Moving From Good To GREAT
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