Oct '25 • Daily Wisdom
PITCH OR BUSINESS PLAN
Most founders get this wrong.
They try to tell investors everything they can in one go.
Technology.
Features.
Market trends.
Their personal backstory.
Pages of detail nobody asked for.
Except the one thing that actually matters.
What is in it for the investor.
I can tell you as someone who has:
- Sat on Dozens of investment panels
- Run my own panel
- Invested in 36 SEIS and EIS startups
- Seen 1000's of pitches
- Ran Pitch-fests for the IOD
- Spoken for LDC about Start-ups and pitching
Investors do not want your life story.
They are not buying your childhood memories.
They might nod politely at your mission and passion,
but they are really listening for only one thing.
Return.
What problem do you solve
Why will it win
How will it make money
When do I see a return
...how big a return
That is it.
Less than 3% of entrepreneurs pitching outside their friends and family ever get funded. The most common reason they fail is simple. They never give a clear commercial hook.
A pitch is not a business plan.
It is not due diligence.
It is not therapy.
A pitch is a filter.... like a speed date
If I am interested, I follow up.
If I am not, nothing you add in minute seven will save you.
Keep it simple.
Lead with value.
Stop overwhelming people on the first date.
....Make me want the second date.
Watch my podcast with Rosie Joly
- I believe the best person at pitching i have ever met
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PITCH OR BUSINESS PLAN
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