7d • Daily Wisdom
Loser Language
or... The words of Losing pitches:
“If…”
“Maybe…”
“Just…”
“Hopefully…”
“We’re nearly there…”
“It’s not quite ready yet…”
I hear this language every single day in business.
And most of the time…
It’s the language of people trying to sell products or services that are not ready, not focused, or not what the client actually asked for.
One of the biggest mistakes in business is this:
Trying to sell people what YOU want to sell…
Instead of listening properly and delivering what THEY actually want or need.
I see it constantly.
People trying to:
- Upsell before trust exists
- Change the brief
- Reframe the requirement
- Sell a “better” service the client never asked for
- Push a bigger package
- Defend weak delivery with excuses
“If we just…”
“Maybe later…”
“Once this is finished…”
“We can adapt it…”
"Can I suggest..."
No.
Answer their f*cking question.
Deliver the f*cking product/service THEY want or need.
Solve the actual problem.
Because here’s the irony…
If you genuinely solve the client’s immediate need properly:
- They come back
- They trust you
- They buy more
- They take your advice
- They refer people
Trust is earned through delivery.
Not through pitching people into something they didn’t ask for.
Too many businesses are trying to force customers into their world…
Instead of building solutions around the customer’s world.
....And that’s why so many businesses struggle.
Not because they lack talent.
But because they lack listening.
The best businesses in the world are not the best talkers.
They are the best listeners.
Reminds me of what one of my mentors used to say - 'dont sell them a 'chocolate teapot' it may look good and even be enticing but on first use they will realise it IS NOT fit for purpose'!!
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Loser Language
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