Most people deal with bad:
Bad hurts.
Bad creates pressure.
Bad forces action.
But good?...
Good is far more dangerous.
It pays the bills.
It keeps the wheels turning.
It gives you just enough comfort not to change.
As Jim Collins famously said:
โGood is the enemy of great.โ
We reject terrible, but we often accept average.
We settle into the soft chair.
We tolerate:
โข An average business.
โข An average income.
โข Average results.
โข A dream that keeps getting pushed to โnext yearโ.
But why accept good when exceptional is possible?
Why settle for surviving when you could build abundance?
๐ก Growth rarely comes from comfort. It comes from discomfort.
The discomfort of:
โข Not having enough clients.
โข Not earning enough money.
โข Knowing youโre capable of more.
Or the self-created discomfort that comes from setting a goal so ambitious it forces you to become a different person.
๐
A gold medal.
๐ A book.
๐ A marathon.
๐ท A million-pound business.
๐ A hundred-million-pound company.
๐ A legacy.
None of those happen while youโre comfortably seated waiting for motivation, opportunity or perfect conditions.
You have to get out of the chair.
Get off your arse.
Do the work.
The recipe for success isnโt complicated:
โ
Focus.
โ
Discipline.
โ
Consistency.
โ
Courage.
โ
Hard work.
โ
The willingness to do something differently.
Because if you keep doing what youโve always done, youโll keep getting what youโve always got.
So if you think growth and success are going to come through comfort and convenienceโฆ
Think again:
๐ฅ Comfort protects the life you already have.
๐ Discomfort creates the life you say you want.