Imagine if “doing the groceries” didn’t mean wandering under fluorescent lights like you’re on a sad little food safari. Imagine it meant stepping outside, meeting the person who actually raised your eggs, grew your spinach, and knows the name of the field your beef came from. Because somewhere along the way, we got hustled into thinking food has to be mass-produced, shrink-wrapped, and shipped around the planet for weeks or months before it lands in your trolley. And yes, it’s cheaper… but it’s cheaper for a reason. You’re not just paying with money. You’re paying with freshness, flavour, and the disconnect that makes food feel like it comes from “the system” instead of the soil. Now listen, I’m not pretending I’m some perfect farm-to-table saint. I still hit the regular shop for odds and ends, broccoli, lemons, the random stuff you realise you need five minutes before dinner. But over the past decade I challenged myself: meats, dairy, eggs, produce, the staples, sourced straight from local farms as much as possible. And here’s what surprised me: it’s not “only for rich people” if you’re smart about it. You manage cost by: choosing more affordable cuts and stretching meals eating more eggs (nature’s budget protein) spending less on packaged snacks that cost a fortune and taste like regret And honestly, we all benefit from slowing down and making food a weekly ritual again: get outside talk to farmers buy what’s fresh, not what’s been travelling since last season That’s exactly why Grow built The NourishMart. It’s not trying to “replace” grocery stores. It’s trying to fix the bit that’s broken: the distance between people and the producers who feed them. The NourishMart makes it simple to buy direct, build relationships, and keep more value in local communities, while giving you actual transparency into where your food came from. So no, I’m not saying abandon supermarkets. I’m saying: try shifting as much as you can to local through NourishMart, and watch what happens.