Anyone know about the Terra Praeta (spelling) in the Amazon? How nutritionally dense is it and why? How does it affect the plants and food that grows in it? So many questions...

Re-sharing a solid post from Farm Fed. Let’s make this interactive. Below are a few Yes / No statements. Reply with Y or N and jump into whichever one sparks an opinion. 1️⃣ Local food is always more nutritious 2️⃣ Buying local is always more expensive 3️⃣ You can taste the difference in truly fresh food 4️⃣ Convenience and eating local can’t coexist 5️⃣ Knowing the producer changes how you value food No right answers... just real experience. 👇 Pick a number (or a few) and share your take. And if you see someone you agree (or disagree) with, reply to them and keep dialogue moving forward about these important points ... that’s how the conversation comes alive 🌾

Every meal sits on a stack: soil, water, animals, energy, logistics, data, people, trust. If one layer is weak, the whole system wobbles. Grow is building the rails that connect those layers, so stewardship and provenance become visible, verifiable, and valuable. Not hype. Infrastructure. Two power questions for the community this weekend: 1. When you choose a meal this weekend, which layer are you actually voting for with your money, and which layer are you still being forced to guess? 2. If you could scan anything you buy and see one verified truth instantly, what would it be, and how would it change what ends up on your plate?

What Could You Create Instead? You’ve probably caught yourself. Maybe even as late as last week. Mid-complaint. Mid-explanation. That moment where you hear your own words and think, hang on, I have been running this same track for a while. That’s the work. Noticing. Complaints are not always the enemy. They’re information. They point to what’s broken, what’s inefficient, what’s draining your time, your money, your sleep, your patience. They show you what you do not want. But here’s the catch. If you do not move, a complaint becomes a story. And if you keep telling the story, you start building your life around it. So let’s swap the question. Not: Why is this happening to me? But: What could I create instead, with what I have right now? Not next month. Not when the market changes. Not when you find the perfect partner, perfect plan, perfect conditions. Right now. That’s the heart of what we’re doing in Grow. Less hand-wringing about systems we cannot control. More leverage inside the systems we can. Less explaining. More building. Create clarity. Create proof. Create momentum. Maybe it’s: - one conversation you’ve been avoiding - one decision you have been sitting on - one message you need to send - one SOP you need to write - one dataset you need to organise - one customer you need to follow up with - one small experiment you can run this week on farm, in business, or in your health - one farmer you need to introduce yourself to You do not need the perfect plan. You need the next honest step. Because creation compounds. Action creates options. Options create freedom. So I’ll ask it straight: What’s one thing you could create with what you have right now?

Over the last year, the same questions have kept surfacing from two directions at once: the people buying food, and the people producing it. Different worlds. Same pressure. Consumers want clarity and better health. Farmers want fair payment for outcomes they already deliver. Right now, the system turns both into a guessing game. 🤠 For consumers: how do I buy food I can trust? People are already doing the work of “verification” with their thumbs. Scanning labels. Comparing products. Changing habits. Yuka alone claims 77 million users scanning products. That is not a niche behaviour, it is a demand signal. https://play.google.com/store/apps/details?hl=en_CA&id=io.yuka.android The problem is the signal is disconnected from the farm gate. Consumers can spot the issue, but they cannot reliably trace quality back to the source, and they cannot reward the producers who are actually doing it right. 🤠 For consumers: how do I use AI for my health without giving away my sovereignty? People are feeding medical history into AI tools and getting pattern recognition they never got in a 7 minute appointment. So the question is not “will AI touch health.” It already has.The question is: can it be done with privacy, consent, and control, so the consumer owns the benefit and the data, not the platform. 🐮 For farmers: how do I build competitive advantage that actually pays? Nutrient density, soil function, verified practices, quality assurance. More of this is becoming measurable and auditable. But measurement alone does not pay the bills. Farmers do not have clean access to the buyers who will pay for verified quality.Buyers do not have clean access to producers who can consistently deliver verified outcomes at scale. So we keep talking about “premium” while trading on stories. 🐮For farmers: is there a real business model for on-farm data? Soil health. Nutrient density. carbon outcomes. biodiversity. water.