The narrative flip was SO powerful. Seeing agriculture and real-world impact highlighted on the biggest stage aligns perfectly with Grow’s mission and the future we’re building. Storytelling like this matters. Lays Commercial: https://youtu.be/EBnLXlvrNng?si=jM9RLIipWTBzjOGP Mike Tyson Commercial: https://www.youtube.com/watch?v=n4F4yZhmMho

Grow is where the future of agri-food gets built. At a time when the world is demanding more from the systems that feed us, Grow stands at the intersection of trust, innovation, and impact bridging tradition with technology to create a more transparent, resilient, and regenerative future. This is bigger than agriculture. This is about rebuilding the relationship between producers, supply chains, consumers, and the land itself. It is about designing systems that do not just extract value, but restore it. Systems that honour the wisdom of the people who have worked the land for generations, while unlocking the power of modern infrastructure, traceability, decentralised tools, and real-world innovation. At its core, Grow is committed to nourishing people, animals, and the planet. That commitment is not a slogan. It is a standard. It shapes how food is grown, how supply chains are connected, how environmental outcomes are measured, and how value is returned to the hands that make it all possible. Because the future belongs to those who can do both: preserve what matters and build what is next. That is why Grow is building better agri-food systems for people, animals, and the planet systems rooted in stewardship, strengthened by technology, and designed to serve real communities in the real world. Grow is bridging tradition with technology to nourish people, animals, and the planet while building better agri-food systems for the world ahead.

We all know that in the last five years, inflammation has skyrocketed and has been in the news almost constantly. There have been diets and meal plans all founded on combating inflammation in the body. One thing that isn't talked about enough is pesticides and residues from conventional agriculture. When considering that cost is always a factor when people are buying food, it's safe to assume that most people are buying conventional produce. And with that, they're getting a whole list of herbicides, fungicides, pesticides... And a lot of that stuff doesn't wash off in the sink. And when it's being ingested, it's breaking down our gut lining, causing leaky gut and therefore inflammation. The longer this goes on, the harder it is to heal. And once again, I think the solution is regenerative farming, organic farming, local farming, local ranches. I feel like once we get that established, then we can really talk about focusing in on nutrition and healing the rest of the body.

2.1 The Spark: Food You Can Trust 2.2 The People: Recognize the Hands That Feed Us 2.3 Proof Beats Hype: Farm-to-Fork Checkpoints 2.4 Circulate Value: Earn → Spend → Grow Together 2.5 Your First 7 Days: Join the Renaissance

Bill Zylmans said it plainly: diversification is key. Different markets. Different varieties. Different ways of doing business. That kind of flexibility is no longer a nice-to-have for growers. It is what resilience looks like. If a farm, business, or supply chain is too dependent on one buyer, one channel, or one export market, it leaves itself exposed. The tough years have a way of revealing where the weak points are. That is exactly why Grow matters. Grow is not just another tool. It is a different way of doing business. We have built infrastructure that helps create: more market opportunities more flexibility stronger domestic and supply chain relationships new ways to capture, verify, and monetise value From traceability to commerce to ecological assets and real-world tokenisation, Grow opens the door to diversification in a way traditional systems simply do not. Resilience will not come from doing more of the same. It will come from building optionality into the system. That is what we are building. Come explore what we have built. #Grow #Agriculture #AgTech #FoodSystems #Traceability #Diversification #Resilience #Web3 #RWA #Farmers https://spudsmart.com/5-questions-with-cpc-chair-bill-zylmans/?utm_campaign=Spud%20Smart%20Spudcast&utm_medium=email&_hsenc=p2ANqtz-_6RPuQNC6SlPcoZBU6FHZn3YXJg1ZRINZeac0FxCi_z4OmNeVkIuAFCPO5JYjpAsf9HUpZui0qS9xjwyBWuuzbCv_eF-LSxf-58BYeXGjZeSfRIAs&_hsmi=410400060&utm_content=410399629&utm_source=hs_email