Thrive with Grow · The Grow Skool

Thrive with Grow

Ever notice how the conversation about food sounds like two different films… depending on which side of the checkout you live on?

Consumer: “I keep hearing red meat is basically a crime.”

Producer: “Mate… it’s literally food. From an animal. On grass. Under the sun.”

Consumer: “Animal fats? Aren’t those… evil?”

Producer: “They’re just fats. Your great-grandparents didn’t have a ‘seed oil aisle’ and somehow they survived.”

Consumer: “Sunlight? I’ve been told to avoid it like it’s an ex.”

Producer: “We’ve reached the point where humans are indoors all day, then surprised we feel rubbish. Bold strategy.”

Consumer: “Salt? Eggs? That’s controversial, right?”

Producer: “Only in a world where a neon ‘protein bar’ is ‘wellness’, but a real egg needs a PR team.”

And then there’s raw milk, which is exactly where the real gap shows up:

Consumers want “natural”. Producers know “natural” still needs standards, safety, and common sense (and yes, laws vary by region).

Here’s the missing piece: transparency.

Because right now, the consumer is basically expected to trust:

a label
a marketing slogan
and a brand promise

While the producer is thinking:

“If you saw how we actually raise this, you’d relax.”

That’s where blockchain transparency gets interesting, not as “crypto hype”, but as a practical tool: an immutable record of what happened, where, and when across the supply chain. So instead of arguing about food on the internet, we can verify claims in the real world: origin, handling, audits, welfare, inputs, and standards.

So no, this isn’t “producers vs consumers”.

It’s confusion vs clarity, and we can close that gap with better conversation and better infrastructure.

Let’s translate. 🤝🌱🔗

#Blockchain #Traceability #FoodTransparency #RegenerativeAgriculture #FoodSystems #SupplyChain #ConsumerTrust

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