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I just wanted to look good on my Harley ๐
was just telling me the craziest story this week...
A couple years back, she thought she was 'just trying to lose weight'.
Turns out she just wanted to look GOOD on my Harley. ๐๏ธ๐คฃ
That was the dream. (Well, that and maybe some cute jeans. Priorities. ๐)
But somewhere along the way...
She lost 120 pounds.
Started a coaching business.
Spent three years traveling the country with her daughter in an RV, coaching women from coffee shops, campgrounds, and some pretty spectacular views. โค๏ธ๐โ
For the first time...
She wasn't waiting for "someday."
She was living it!
Then life shifted.
She went back to corporate.
She regained 80 pounds... but here's what was different...
She never disappeared.
She kept coaching.
She kept sharing.
She kept recalibrating.
She kept believing in the work.
Because somewhere during that first journey, she realized...
โก๏ธโก๏ธ๐ฆ๐ต๐ฒ ๐๐ฎ๐๐ป'๐ ๐ท๐๐๐ ๐ฐ๐ต๐ฎ๐ป๐ด๐ถ๐ป๐ด ๐ต๐ฒ๐ฟ ๐ฏ๐ผ๐ฑ๐.
โก๏ธโก๏ธ ๐ฆ๐ต๐ฒ ๐๐ฎ๐ ๐ฏ๐ฒ๐ฐ๐ผ๐บ๐ถ๐ป๐ด ๐๐ผ๐บ๐ฒ๐ผ๐ป๐ฒ ๐ป๐ฒ๐.
The business is growing.
The weight is coming off again.
Why? Because she's creating a life she loves again. โค๏ธ
And here's where it gets fun...
Meet Brookster. ๐โจ
She's Addie's CEO Alter Ego.
She doesn't wear yoga pants to work.
Brookster puts on her big girl pants (the kind with an actual button ๐ณ๐คฃ), throws on some lip gloss, and runs the company! (hell yeah!)
She reminds her to stop refreshing Facebook Ads Manager every seven minutes. ๐
She makes the hard decisions.
She dreams bigger.
She keeps promises to Future Addie.
Turns out the same identity work that changed my body completely changed the way I build my business.
...and start creating a life they actually want to live now. โค๏ธ
Some build healthier bodies.
Some build businesses.
Many build both.
When you become the woman first...
the results finally have somewhere to land. โจ
Want Addie in your corner while you become that woman?
Come join Midlife Badassery. We'll laugh, we'll grow, we'll probably swear a little... and you'll surprise the hell out of yourself!
๐๐ฃ๐ผ๐น๐น ๐ง๐ถ๐บ๐ฒ...
Have you ever created an Alter Ego for your health or your business?
๐ If she has a name...introduce us. Brookster is always looking for new CEO friends. ๐๐
๐ Yep! She has a name. ๐
๐ Kind of...she's still evolving. โจ
๐ I've been meaning to create one.
๐ Wait...what's an Alter Ego? ๐
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I just wanted to look good on my Harley ๐
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