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14h • 🗣️General discussion
🧭 3 Steps To Raving Fans
Ken Blanchard wrote a whole book on how customers turn into fans. It comes down to 3 steps, and most of us only do the last one.
𝗦𝘁𝗲𝗽 𝟭: 𝗗𝗲𝗰𝗶𝗱𝗲 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁
Picture perfect service in your business. Write down what happens, every time, in plain words.
𝗦𝘁𝗲𝗽 𝟮: 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲𝘆 𝘄𝗮𝗻𝘁
Ask your customers. Read their reviews and messages. Their picture never matches yours exactly, and the parts that do not match are where you win them over.
𝗦𝘁𝗲𝗽 𝟯: 𝗗𝗲𝗹𝗶𝘃𝗲𝗿 𝗶𝘁, 𝗽𝗹𝘂𝘀 𝗼𝗻𝗲 𝗽𝗲𝗿𝗰𝗲𝗻𝘁
Do it the same way for every customer. Then add one small extra at one moment.
Most of us jump straight to step 3. We work hard and hope it lands.
But we never decided what great looks like, and we never asked what they wanted.
𝗧𝗿𝘆 𝘁𝗵𝗶𝘀 𝗿𝗶𝗴𝗵𝘁 𝗻𝗼𝘄 👇
Write down every step a customer takes with you, from the first time they find you until after they buy.
Circle the one step where you do what is expected and nothing more. That is where your first Plus One goes.
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The 𝗥𝗮𝘃𝗶𝗻𝗴 𝗙𝗮𝗻𝘀 𝗙𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻 𝘀𝗸𝗶𝗹𝗹 walks you through all 3 steps and hands back:
1️⃣ Your Vision of Perfect Service, next to what your customers really want, in their own words
2️⃣ Your first Plus One, one small extra at one moment that customers remember and tell a friend about
3️⃣ 6 filled-in templates, from a map of every step your customer takes to a 15-minute weekly review
🔹 This skill, waiting in the pinned post
🔹 Your first 7 AI Specialist skills
🔹 The next Skill-of-the-Week when it drops
🚨 𝗗𝗢𝗪𝗡𝗟𝗢𝗔𝗗 𝗧𝗢𝗗𝗔𝗬: 𝗧𝗶𝗺𝗲 𝗦𝗲𝗻𝘀𝗶𝘁𝗶𝘃𝗲 🚨
Each Skill-of-the-Week is ONLY available for 7 days before it moves into the Skill Vault for Premium & VIP members.
Built in Claude. Works in ChatGPT too.
Which step do you skip? 👇
~ 💗 Sondra
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🧭 3 Steps To Raving Fans
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