10 Things You Already Know
💡 A tiny exercise for anyone who keeps thinking, “I want to build something of my own… but I have no idea what my thing would be.”
Open the Notes app on your phone and start a note called:
Things I Know That Other People Might Not
Then start collecting evidence.
Ask yourself:
→ What do people naturally ask me for help with?
→ What have I figured out the hard way?
→ What can I do now that used to feel really difficult?
→ What have I spent years learning about?
→ What problem have I solved for myself?
→ What could I help a beginner do faster because I’ve already made all the mistakes? 😂
And here's the important part:
Don't try to turn any of it into a business idea yet.
That's where we tend to overthink it.
Something may feel completely ordinary to you because you've known it for years — while someone else is sitting there thinking, “I wish somebody would just show me how to do this.”
A few years ago, I didn't even know what the + button on TikTok was for. 😂
Now I could sit down with someone who's never made a video and save her HOURS of confusion.
Sometimes we don't recognize what we know because we're standing on the other side of learning it.
So here's your tiny challenge for today:
Come up with 10 things.
That's it.
Don't choose a niche.
Don't build an offer.
Definitely don't open Canva yet. 😂
Just make the list.
And if you're in that season where you're ready to stop only promoting, selling, or building other people's things and you're wondering what your own thing could look like, that's exactly the kind of stuff we're working through over in The Build Lab.
It's a new community Judy and I created for women who want to take what they already know, turn it into something of their own, and actually build it — without feeling like they have to figure every damn thing out alone.
We're just getting started over there, and I'd love to have you come build with us. 💜
If that sounds like where you are right now, come find us in The Build Lab. 🔨🧪
And before you go — what's ONE thing that would make your list?
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Ashley Welch
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10 Things You Already Know
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