Most contractors think they need more leads. That’s not the real problem.
👉 You don’t have a lead shortage
👉 You have a website that’s quietly pushing good customers away
In this week´s Live, we broke down why most contractor websites lose sales and how to fix it fast.
What actually matters (and why most miss it):
- Your website is a 24/7 salesperson, not a business card
- Slow sites kill trust (people leave after 3 seconds)
- Too many services = confused buyers
- Missing reviews, photos, licenses = no credibility
- Most visitors scan, not read
- Mobile + speed matter more than design
- Stock photos hurt conversions
Quick Wins (do these first):
1️⃣ Lead with your core services only
2️⃣ Add real reviews + real project photos
3️⃣ Improve speed, mobile, and CTAs on every page
Quick reality check:
If someone Googles you and doesn’t call…Your website just lost you that job.