🚨 This Is What You Missed in This Week’s Training: Stop Competing on Price (and Start Getting Paid What You’re Worth)
Most contractors think the way to win more jobs is to be cheaper. That belief is quietly killing your margins. This week, we broke down why price objections are rarely about price; they’re about trust, clarity, and confidence. Here’s the hard truth I see every day coaching contractors: 👉 When you compete on price, you attract stress. 👉 When you sell value, you attract better clients .👉 Discounts don’t fix broken offers. Here’s what actually matters (and why most contractors miss it): - Low price = low trust (72% of homeowners associate cheap with low quality) - Discounting 10% means you need 33% more work to make the same money - Specialists get paid more because they’re easier to trust 🔥 Carson’s story hit hard: A homeowner kept saying she wanted something “cheap.” Carson almost discounted... but didn’t. He sent the estimate at full price. Her reply? “This is cheaper than I expected.” She paid immediately. Later, she chose the higher-end materials anyway. 📝Lesson: Your version of “cheap” is not your customer’s. Don’t project your money beliefs. And don’t mess with the money. If you can’t clearly explain who you serve, what problem you solve, and why you’re different, you don’t have a sales problem. You have an offer problem.