26d • General discussion
Intro & Week 1 Homework - @ashleyilluminates
Hi everyone! So excited to be in community with you all. I am a very very new creator so this is a big leap but I am ready! I am working on a new brand that came to me recently, called @ashleyilluminates on TikTok where I just want to talk, teach, and I don't know where it will go but overcoming fear of visibility, learning how to better communicate, and learning a modern skill like editing make for good learning and that is enough for now.
I just want to say that your video on MTV Decoded about being privilege changed my brain chemistry. Long time fan!!
My brand why: I wrote this while journaling. Asian representation of the fullness of humanity. Asian representation of modern activism. Asian representation of modern motherhood. Asian representation of manifesting a new world, based in matriarchy, based in uplifting, based in community. I have a lot of thoughts of over 10 years working in advertising, then 6 years of working in building products for people (fashion & finance & healthcare) and now I would like to build in relation to the people.
My brand history: struggle deeply with this because in 2015 I started a YouTube channel called "Angry Feminist Workouts" that made me laugh and got me excited but due to one or two comments (shakes head disappointingly) and lack of filming/editing experience and overwhelm, completely derailed me and I shut it all down. I spent some time healing and have tried to restart that brand multiple times but it didn't resonate with me anymore. We'll see. My logo was absolute fire.
I also am working on launching an app called House Brownie, which is an AI tool that helps with pantry organization. I am trying to completely eliminate the panicked text of "I'm at Costco, what do we need?" from as many households as possible. We are live at housebrownie.com, working on tweaks before the app version comes online. I have free codes if anyone would like to help provide feedback! Switching between these brands is somewhat confusing to me. I am interested to see how navigates this between her personal brand and Dieux skincare (Instant Angel fan!!).
My new brand pillars for @ashleyilluminates are: Smart, Ambitious, Fun-Loving. A piece of content I am proud of is this video sharing how a prominent Republican Asian American lawmaker unintentionally ended up helping pave the way for immigration laws in the United States: https://www.tiktok.com/@ashleyilluminates/video/7697033452847107342?is_from_webapp=1
Nice to meet you all! 👋
5
2 comments
Intro & Week 1 Homework - @ashleyilluminates
skool.com/thebrandisstrong
"The Brand Is Strong" helps aspiring creators hone their voice and find their audience. It’s time to stop making excuses and start making the content!
Leaderboard (30-day)
1
+44
2
+32
3
+25
4
+20
5
+19
Powered by