Short Form Content One of the lanes I'm considering is travel-ish content, think city guides or a "a week/end in [city]". I figured I'd try to do a quick script for Atlanta to get a feel for different ways to do it. https://docs.google.com/document/d/1kuOL9U59a_KrM8oaTNaAcEwVxa-1z83ihD_n3pLjQxE/edit?usp=sharing VERSION 1 Opener/Curiosity Gap: “Ugh, i HATE Atlanta – the only thing to do is go to strip clubs!”...is what I’d say if I didn’t know better. Let’s spend a day in Atlanta. For my Book-ish friends. Start your day on the Eastside trail of the beltline, where on any given day, there’s a race or 5k going on. Stop at Just Add Honey, a Black-owned teahouse whipping up lots of delicious blends, or Brash Coffee, a walk-up coffee shop with all your favorite flavors plus seasonal treats. Stop at Krog Street Market for breakfast inside and grab a book at the Book Vending Machine. After breakfast, head to Decatur where you can visit multiple bookstores like Charis Books and Brave + Kind Books, get lunch at any of the really great restaurants in the area, and see some cool neighborhood murals along the way. A 10-20 minute drive/rideshare will take you to dinner at Lucian Books and Wine in Buckhead OR Sargent in Old Fourth Ward, where you can browse their book selection, experience a warm ambience, great wine selection, and a menu that promises an elevated meal. There’s something in Atlanta for everyone. No matter what your special interest is…Atlanta has something for you! Class/Discussion Notes: There’s opportunity for a series where I do city guides based on people’s interests. Books, music, comedy shows, nature, non-stripper nightlife, etc. VERSION 2 Opener/Curiosity Gap: "I’ve convinced multiple friends to move to Atlanta and I bet I can convince you too. Do you like to travel? Atlanta Hartsfield Jackson International Airport, home of Delta Airlines, is your home base. You can catch a non-stop domestic flight to tons of cities and it sits within a two-hour flight of roughly 80% of the entire United States population.

"Do "mean girls" get better men?" This could either be topical since dating is a serious social issue/ concern at the moment but at the same time it could fall into evergreen so curious to see people's thoughts on the bucket it falls into! Script: Mean girls don’t get better men, mean people get everything because what we described as mean are actually are assertive, who are direct, who had boundaries, who have high standards for themselves and others therefore they not going to tolerate certain things they know what they want out of life, they not afraid to want better and go get better regardless of what it may mean or who it may mean leaving behind, and they will not tolerate anything less because they know what they want and deserve. They’re already willing, unable to cut off anything in their life that is not getting them closer to their goals Hopes dreams aspirations and have a certain standards for what they want out of life which extends to their relationship with people be they platonic or professional and onvioualt their romantic relationships with men. They have a lower threshold for BS and so it’s not that they get better than so much as they have found someone who is likely also has high standards for themselves or at the very last is performing very low on the bs scale so obviously if someone is sticking around, they’re meeting that woman’s high standards. It’s just that simple, you don’t have to be “mean”, you just have to have a firm set standards for yourself and know what you will and won’t tolerate in all areas of life. Video posted to TikTok: https://www.tiktok.com/@thesashawhitney/video/7698062769697951007 Filmed on CapCut using the teleprompter feature and also edited on CapCut. Apologies for my croaky voice; I lost my voice the day before and was in the process of getting it back. Dating content typically isn't my bag but it's something that tends to trend with my audience so I wanted to approach it from the perspective of two of my brand pillars, smart and intentional, while infusing a touch of makeup since I also post beauty & hair content.

My name is Sasha! My why is encouraging people to think for themselves while creating a life worth living on purpose. My 3 brand pillars are: smart, intentional, and funny. A piece of content I am proud of: https://www.tiktok.com/@thesashawhitney/video/7690624881779576095

When repurposing a clip to TikTok or Insta from YouTube or any video filmed in landscape, do you notice a video performs better if it’s zoomed to 16x9 or it’s kept it in landscape with a blur/ solid color added to the background (the open space in the top and bottom)? I’ve seen and tried both but haven’t done so consistently enough to notice a solid difference. If I’m honest, I prefer the latter, but want to do whichever one is more polished looking and performs better.

Hey friends! Here are 3 different thumbnails I designed for my upcoming YouTube video. Notice how they're each different but still part of the same family? Which one is speaking to you? I'm very curious to see how these will test!