Hello all! My name is Francesca and I'm a video journalist turn- ing content creator. I know I'm late to the homework, but the course and the live calls have been amazing, so I want to follow through. I've always been interested in the intersection of pop culture, politics, and society. I've created content in that space for work, but with others in front of the camera. Now, I want to start creating for myself with me at the forefront. MY PILLARS: Compassionate, Curious, Credible MY WHY: I want to make people interact with the media they consume more intentionally. I want to give people comfort and joy. Content I love: This is a video package I scripted for work on the economic impact Bad Bunny's PR residency would have on the island. Although I didn't voice the package, I really enjoyed writing it, and I felt so proud pitching this to my team. It felt great building out a pop culture topic into something with more depth that leaves viewers feeling smarter about an artist they like. I would love to do similar videos/topics for myself and talk more about the intersection of pop culture and politics, but I worry if I get too political, I'll get in trouble with work. So, I plan to stick to more pop culture, books, and music/k-pop topics for now.

I thought I could get everything out and posted by Nov 1....but that didn't happen. Here I am anyway! It's about a 15 minute video, so long script. Content: Evergreen, it's about how life coaching and self-help courses brought me abundance in other ways than straight returns and how it doesn't always "add up" but it does matter. Anyone searching up "is life coaching worth it" or "infinite banking reviews" could stumble upon this and I give my true answer. Titles: - I spent $30K to improve myself - was it worth it? - Did I waste $30K on this?! - I spent $30K and got this in return. Script: Hook I have spent over $30,000 trying to improve myself, and here's what I have to show for it. 1. Life coaching: $1,000 So the first leap that I took was coaching. I spent $1,000 for 10 sessions of life coaching with this woman, and it was amazing. I felt heard, I felt validated. It was separate than therapy. I was actually doing therapy at the same time. In therapy, I could unload and unpack things. But with my life coach, I was able to dream. I had been laid off from a role, and I knew I didn't want to go back. She had really great ideas about how to structure my plans, my projects. I wanted to completely switch industries. I wanted to be delusional. She was telling me that it was possible. And it's not just because I was paying her. She had a lot of connections. She really saw the value in what I had to say. And as someone who recognizes patterns and industries, she also saw that there was value for me. So it was really helpful to have that professional look at where I wanted to go and be like, yes, this makes total sense. And with her, I was able to just gain enough confidence to look for the next leap. That was the biggest transition I ever made, and also probably one of the bigger leaps of manifestation that I had. I was leaving the world of advertising. I had spent seven years in it. After coaching, I felt it was really possible for me to go to an entirely different role, a different industry, and that was able to happen.

I took this assignment super seriously because it fit too well with the direction I want to go with my content. For the kind of content I want to make, long form seemed like the fit. With my short form, I always push the envelope and make it 3 mins or bust. The goal is to make nerdy video essays. So what I did is do a script littered with bullet points and notes to me, and a ROUGH draft of the video. 3 Things I learned from KevOnStage and Suzu about Grief Intro I went to the KevOnStage Grief Sucks show because I wanted to be sad and sit in my sad feels. But leaving the show, I left with a full heart and a mind buzzing with a question: why don’t we talk about grief like this? [make a solo title card] After sitting with my feelings on the show, the first movie that came to mind was I Want to Eat Your Pancreas, but the movie that really fit my feelings was BELLE. Let’s talk about the 3 things I learned from Kevin and Suzu about grief. Thing 1: “They were your *blank* but they were my *blank*!” v Grief will feel different depending on who the person was to you v Not everyone will grieve the same based on how the person was ranked to them v Your position in your worldview will shift and it won’t be easy Notes to me: - Kevin as the middle brother/older brother - Kevin military kid moving around, brother = bestie/only consistent friend = lifeline - Suzu’s mom vs her dad’s wife vs choir member - Suzu’s mom = hero = her person - Kevin math joke relate that to Suzu knowing her mom Thing 2: Grieving looks different and shows up differently v Suzu stopped singing in public, but sings as BELLE v Kevon laughing at a meet and greet (retell that story with the lady and the phone from DC) Notes to me: - Kevin crying in the shower - Suzu vomiting on the bridge Thing 3: Remembering the good stuff helps with the Grief v You carry pieces of the person with you in ways you don’t think of until they’re gone v The person can help/heal you beyond the grave Note to me: - Kevin’s video his brother sent him

Hi! My name is Rū, and it is a pleasure to meet all of you. I have seen a few folks add their social media handles, so mine is @ru_like_roux across all platforms. I am so excited to be on this journey with all of you, and I am looking forward to seeing all of our progress over the next month. My Why: I want to create content because I really believe there are amazing things in this world that folks do not know about or may not be exposed to for a variety of reasons, and I would love to be the person who showcases amazing media and draws more people to things I am passionate about. I feel this way about many genres and media types including but not limited to: animation, books, movies, shows, and my country of Philly. Cringe Mountain: I am still very much at the base of Cringe Mountain. As someone who most people would consider an extra-extrovert and who has actually climbed a mountain, it is kind of hilarious that hitting "post" is one of the hardest things for me to do. But alas, here I am on Sunday October 4, 2026 with thousands of drafts taking up space on my phone and laptop and a mere 2 posts on TikTok 😭🤣 (photo tax of me at the base of Parque Nacional Los Glaciares in El Chalten the day before a hike is below) Understanding my Brand: While trying to figure out my Brand Pillars, I keep coming back to Enthusiastic, Energetic, and Earnest ( I see I am not alone with loving alliteration). My siblings occasionally joke that I am a walking emoji, but I cannot help but to emote when discussing things I am passionate about! In my many drafts, I have played around with a ton off color combos, but I keep coming back to a predominately orange palette. Content I am currently obsessed with: I am still new in my content journey, but some content I am currently obsessing over is the release off "Pretty Pretty Please, I Don’t want to Be a Magical Girl". From the rollout of Episode 1 to the marketing for the merch on TikTok, Kiana Khansmith has been brilliant in the way she showcases her vision, voice, and brand. And while I do not intend to create any animation (…you never know), this is one off the many types of media I want to highlight and celebrate. And I think this reaffirms, to me, my why and my Brand Pillars.

Hi everyone! So excited to be in community with you all. I am a very very new creator so this is a big leap but I am ready! I am working on a new brand that came to me recently, called @ashleyilluminates on TikTok where I just want to talk, teach, and I don't know where it will go but overcoming fear of visibility, learning how to better communicate, and learning a modern skill like editing make for good learning and that is enough for now. @Franchesca Ramsey I just want to say that your video on MTV Decoded about being privilege changed my brain chemistry. Long time fan!! My brand why: I wrote this while journaling. Asian representation of the fullness of humanity. Asian representation of modern activism. Asian representation of modern motherhood. Asian representation of manifesting a new world, based in matriarchy, based in uplifting, based in community. I have a lot of thoughts of over 10 years working in advertising, then 6 years of working in building products for people (fashion & finance & healthcare) and now I would like to build in relation to the people. My brand history: struggle deeply with this because in 2015 I started a YouTube channel called "Angry Feminist Workouts" that made me laugh and got me excited but due to one or two comments (shakes head disappointingly) and lack of filming/editing experience and overwhelm, completely derailed me and I shut it all down. I spent some time healing and have tried to restart that brand multiple times but it didn't resonate with me anymore. We'll see. My logo was absolute fire. I also am working on launching an app called House Brownie, which is an AI tool that helps with pantry organization. I am trying to completely eliminate the panicked text of "I'm at Costco, what do we need?" from as many households as possible. We are live at housebrownie.com, working on tweaks before the app version comes online. I have free codes if anyone would like to help provide feedback! Switching between these brands is somewhat confusing to me. I am interested to see how @Charlotte Palermino navigates this between her personal brand and Dieux skincare (Instant Angel fan!!).