Friends! Here's the much requested KIT post for the October 26 cohort! Please use this post to share your socials, contact info and who you're hoping to connect with here. 🔸 What are you working on? 🔸 Who would you like to collaborate with? 🔸 What are some skills you can offer as a trade? This is the place to be your own cheerleader! As a reminder, if you'd like to DM someone on the Skool platform, please ASK first. Ok, take it away!

This piece in NPR: https://www.npr.org/2026/10/14/nx-s1-5550974/skincare-scheme-mazal-group-investigation has the beauty industry... riveted. As someone who spends a lot of time with her grandmother (shoutout Mamie), it's gut-wrenching to see elderly people taken advantage of... but this NPR piece is just one example I've seen of a new generation of grifters that see our parents and grandparents as financial fodder. Probably going to post tomorrow as I need to ride the trend wave (NPR posted this last night). Normally don't spend this much time thinking through a piece of content but going back to my pillars of making people think, learn and feel empowered think it's a good piece to touch on.

Hi Everyone! My name is Charlotte Palermino, and I have a beauty brand, but I talk about much more on my personal Instagram and TikTok (@charlotteparler). With AI sucking up so much attention (particularly in beauty, it’s dark times), I've felt increasingly stuck on what to say, and after Part 1, I already know this class is an excellent investment. Realizing how clarity helps dull my anxiety about what to post! I love using beauty to get people to think about deeper subjects, like politics and economics. I want think learn, and be empowered. The three brand pillars I consistently *could* hit on are smart, informative, real. One piece of content I’m proud of is a video series I did on “not being political.” I tied sunscreen policy and the subway to why you should give a damn, and it performed better than my skincare tips (a win!). I ended up creating a series working with different representatives; I even went to Washington, DC, for sunscreen legislation because of it. Right now I'm only on Instagram/TikTok/Threads/Substack but am exploring YouTube. Part one has already been so helpful. Thank you, Franchesca! I'm sad I can’t make the first live Q&A, but I’m already blocking off my calendar for the next one.

Script: https://docs.google.com/document/d/1OtK7cN6A6fDEfu-8D2R3MO0UO3lH7AULohsIqyMapLQ/edit?usp=sharing I recorded/edited it in Descript and then sent it to YouTube. Not everything was transferred over, so on YouTube I updated the description, hashtags, and scheduled it as a premiere for Friday: https://youtu.be/B700-jZj6R4 🗻🏔️

Hey friends, happy course kick off month! We're over 300 people strong, can you believe it?? EDITED TO ADD: updating doors close to 10/10. ➡️ IMPORTANT INFO: Doors close NEXT WEEK Saturday 10/10!! So if you're on the fence about signing up now's your chance! Doors will re-open in November with a price increase + limited live hangs. ➡️ Access to The Brand Is Strong = $397. To purchase, visit the "Classroom" tab here on Skool. ➡️ WHAT'S INCLUDED = 3 hours of course material + access to my gorgeous (and hilarious) Google slides + three 90 minute Q&A Livestreams (October 11th, 18th and 25th) + a handy PDF of all my tech favorites, this kind of instruction is easily valued at well over $2,000!! ➡️ For those that haven't purchased course access yet, I put together a video walkthrough that outlines how to sign up + what each of the 3 course modules cover. If you have any questions feel free to drop them on this post! Thanks again for being here and excited to chat during our FIRST LIVE Q&A, Sunday 10/11!! Talk soon!