François had plenty of great ideas. The breakthrough was choosing one, focusing on it and getting the right strategic support… …helping turn a product idea into a life-changing exit. I love the variety of my work, from early-stage founders to multi-million-pound businesses, and even helping homeless people, charities and communities change lives. The same principles apply: a clear map, focus, accountability and support. Change takes work, but with those in place, it can be simpler than you think.