One of the fastest ways to kill your own negotiating power is responding to a brand inquiry with: “Absolutely! My rate for that is $___.” Because now you’ve turned the entire conversation into: Will they pay that number, yes or no? And if they negotiate, there’s really only one direction for that number to go. Down. This is why you as creators need to stop thinking like someone selling a video and start thinking like someone building a campaign. Instead of immediately throwing out one rate, figure out what the brand actually needs. Then give them OPTIONS. Maybe that looks like: ✨ Option 1: Core deliverables ✨ Option 2: More concepts + variations/hooks ✨ Option 3: Full content package + additional assets/usage Now the conversation isn’t: “Do we want to pay her?” It becomes: “Which option makes the most sense for us?” THAT is a completely different buying conversation. And here’s where creators get this confused: You don’t necessarily have to raise your base rate to make significantly more money. If your video rate is $500, your video rate can still be $500. But instead of selling ONE $500 deliverable, you’ve built a $2,000, $3,500 or $5,000+ campaign around what the brand actually needs. That’s not randomly charging more. That’s strategy. It’s also why positioning matters so damn much. When you position yourself as “I make UGC videos,” brands shop for videos. When you position yourself as someone who understands concepts, testing, creative strategy, variations, usage and how content actually fits into a campaign… they start buying solutions. And solutions have a MUCH higher ceiling than deliverables. This is exactly the shift I want you guys making inside Creator Advantage and even here in your foundations. Stop asking: “What should I charge for this video?” Start asking: “What does this brand actually need, and how can I build an offer around it?” That question alone can completely change the size of your deals. 🔥

This is a brand new community, and I’m building it out as quickly as possible. New pages, resources, trainings, and challenges are being added consistently but they don’t magically appear overnight. 😅 Please be patient while everything comes together. In the meantime, the BIGGEST value isn’t waiting for a page to be finished… it’s showing up to the weekly calls. 👏🏼 That’s where you’ll get: ✨ Live teaching ✨ Real-time Q&A ✨ Actionable challenges ✨ Current strategies ✨ Direct access to ask your questions The classroom will continue growing every week, but the people who attend the calls are always going to move the fastest. Trust the process, implement what we cover, and watch how much progress you make over the next few weeks. 💛

If your portfolio is the thing holding you back from confidently pitching brands… I’ll build it for you. 😂👏🏼 For $50 ONE TIME, you get: ✨ A fully Done-For-You creator portfolio ✨ Custom domain INCLUDED ✨ Clean, professional design ✨ Built around YOUR niche + positioning ✨ Mobile-friendly ✨ Ready to send directly to brands No Canva portfolio. No monthly website fee. No trying to figure out how to build the dang thing yourself. 😂 You give me your information + content. I build the asset. I’m only opening a limited number of $50 builds because these are hands-on and customized. Comment PORTFOLIO if you want one of the spots. 👇🏼

I’ve been working behind the scenes on something that’s been on my mind for a while… After teaching creators at every stage, I realized one thing: Trying to help complete beginners and advanced creators in the same community wasn’t giving either group the experience they deserved. So I’m making a change and I honestly think it’s going to make everything so much better. Over the next few days, you’ll see this community transform into Creator Launchpad. 🚀 Creator Launchpad will become a community designed to help new and growing creators build a strong foundation. Inside, you’ll find: 🤍 UGC fundamentals 🤍 Portfolio guidance 🤍 Pitching basics 🤍 Beginner-friendly resources 🤍 Live coffee chats 🤍 Community support The goal is simple: help creators build the skills and confidence to get started the right way. For those who are ready to go beyond the basics, like learning marketing strategy, content performance, portfolio positioning, retainers, and the skills behind higher-paying creator opportunities… that’s exactly what The Creator Advantage was built for. Together, the path is now really simple: 🚀 Creator Launchpad → Learn the fundamentals. ✨ The Creator Advantage → Build the skills that set you apart and create long-term opportunities. Thank you for being here while I build something I truly believe will serve creators better. I’m so excited for this next chapter, and I can’t wait to show you everything that’s coming. 👏🏼

THIS is what happens when you stop collecting “creator tips” and start building actual SKILLS. 🥹 This morning, PUMA reached out to me about a Growth Marketing Manager opportunity. I didn’t apply. Ever. At all. They found my background in growth marketing + performance strategy and decided they wanted to have a conversation. And I need every creator in here to understand why this matters. UGC can open the door. But learning strategy, analytics, consumer behavior, campaign performance, messaging, acquisition, testing, optimization THAT is what starts opening doors you didn’t even know were available to you. You stop only being qualified for the next $300 video. You start becoming qualified for retainers. Strategy work. Management positions. Creative roles. Marketing roles. And apparently… emails from PUMA Talent Acquisition lol This is exactly why I push you guys to build beyond content creation and dive into the Creator Advantage. Every masterclass. Every portfolio change. Every new skill. Every time I make you think deeper than “how do I make a cute video?” 😂 It compounds. Your goal isn’t just to become a better creator. It’s to become so skilled that companies start seeing you as someone who can help grow the business. Keep building. You genuinely have no idea which room your skills are preparing you to walk into next. 🥹🤍