Stop sending brands ONE rate. 👀

Rebecca D'Onofrio

5h • General

One of the fastest ways to kill your own negotiating power is responding to a brand inquiry with:

“Absolutely! My rate for that is $___.”

Because now you’ve turned the entire conversation into:

Will they pay that number, yes or no?

And if they negotiate, there’s really only one direction for that number to go.

Down.

This is why you as creators need to stop thinking like someone selling a video and start thinking like someone building a campaign. Instead of immediately throwing out one rate, figure out what the brand actually needs.

Then give them OPTIONS.

Maybe that looks like:

✨ Option 1: Core deliverables

✨ Option 2: More concepts + variations/hooks

✨ Option 3: Full content package + additional assets/usage

Now the conversation isn’t:

“Do we want to pay her?”

It becomes:

“Which option makes the most sense for us?”

THAT is a completely different buying conversation.

And here’s where creators get this confused:

You don’t necessarily have to raise your base rate to make significantly more money.

If your video rate is $500, your video rate can still be $500.

But instead of selling ONE $500 deliverable, you’ve built a $2,000, $3,500 or $5,000+ campaign around what the brand actually needs.

That’s not randomly charging more.

That’s strategy.

It’s also why positioning matters so damn much.

When you position yourself as “I make UGC videos,” brands shop for videos.

When you position yourself as someone who understands concepts, testing, creative strategy, variations, usage and how content actually fits into a campaign…

they start buying solutions.

And solutions have a MUCH higher ceiling than deliverables.

This is exactly the shift I want you guys making inside Creator Advantage and even here in your foundations.

Stop asking:

“What should I charge for this video?”

Start asking:

“What does this brand actually need, and how can I build an offer around it?”

That question alone can completely change the size of your deals. 🔥

7 comments

Stop sending brands ONE rate. 👀