One of the fastest ways to kill your own negotiating power is responding to a brand inquiry with: “Absolutely! My rate for that is $___.” Because now you’ve turned the entire conversation into: Will they pay that number, yes or no? And if they negotiate, there’s really only one direction for that number to go. Down. This is why you as creators need to stop thinking like someone selling a video and start thinking like someone building a campaign. Instead of immediately throwing out one rate, figure out what the brand actually needs. Then give them OPTIONS. Maybe that looks like: ✨ Option 1: Core deliverables ✨ Option 2: More concepts + variations/hooks ✨ Option 3: Full content package + additional assets/usage Now the conversation isn’t: “Do we want to pay her?” It becomes: “Which option makes the most sense for us?” THAT is a completely different buying conversation. And here’s where creators get this confused: You don’t necessarily have to raise your base rate to make significantly more money. If your video rate is $500, your video rate can still be $500. But instead of selling ONE $500 deliverable, you’ve built a $2,000, $3,500 or $5,000+ campaign around what the brand actually needs. That’s not randomly charging more. That’s strategy. It’s also why positioning matters so damn much. When you position yourself as “I make UGC videos,” brands shop for videos. When you position yourself as someone who understands concepts, testing, creative strategy, variations, usage and how content actually fits into a campaign… they start buying solutions. And solutions have a MUCH higher ceiling than deliverables. This is exactly the shift I want you guys making inside Creator Advantage and even here in your foundations. Stop asking: “What should I charge for this video?” Start asking: “What does this brand actually need, and how can I build an offer around it?” That question alone can completely change the size of your deals. 🔥

Baby + motherhood creators, this one is for YOU. 🍼✨ Fresh launches = fresh content needs. When a brand is dropping new products, launching collaborations, rebranding, or expanding into new retail channels, they need creators helping them get those products in front of consumers. Here are 5 brands with current momentum worth adding to your pitch list: 1. PICOLETTE 🎀 Olivia Culpo’s new baby brand featuring milestone gifts, apparel + everyday essentials. Because it’s brand-new, this is a great time to pitch: → Lifestyle UGC → Milestone content → New-mom storytelling → Product photography → Gift-focused content Pitch angle: Don’t just introduce yourself. Show them how you’d turn their products into emotional, giftable moments parents actually want to share. 2. KYTE BABY 🌈 They have a BUSY August lineup with Retro Rainbow, Curious George, Halloween + new fall prints/colors. Multiple drops = multiple reasons they need fresh creative. Think: → Collection reveals → Outfit transitions → Seasonal lifestyle content → Mom POV videos → Product-focused short-form Pitch angle: Pick ONE specific collection and build your idea around it instead of sending a generic “I love your brand” pitch. 3. GROWNSY 🍼 They debuted new baby-care products at ABC Kids Expo 2026, including a 2-in-1 baby food maker, alongside a brand refresh. New products + new branding = 👀 Think: → Product demos → Feeding routine content → Problem/solution videos → Educational UGC → Lifestyle photography Pitch angle: Position yourself as someone who can help demonstrate WHY the product makes a parent’s routine easier. 4. TARGET BABY BOUTIQUE 🎯 Target’s new Baby Boutique experience includes premium brands, concierge services + nearly 2,000 curated items. And here’s where I’d get strategic: Don’t ONLY think about pitching Target. Research the brands being featured inside the Baby Boutique and identify the ones getting new visibility through Target. Retail expansion is a pitch trigger. Pitch content that helps those brands capitalize on being discovered by a much larger audience.

THIS is what happens when you stop collecting “creator tips” and start building actual SKILLS. 🥹 This morning, PUMA reached out to me about a Growth Marketing Manager opportunity. I didn’t apply. Ever. At all. They found my background in growth marketing + performance strategy and decided they wanted to have a conversation. And I need every creator in here to understand why this matters. UGC can open the door. But learning strategy, analytics, consumer behavior, campaign performance, messaging, acquisition, testing, optimization THAT is what starts opening doors you didn’t even know were available to you. You stop only being qualified for the next $300 video. You start becoming qualified for retainers. Strategy work. Management positions. Creative roles. Marketing roles. And apparently… emails from PUMA Talent Acquisition lol This is exactly why I push you guys to build beyond content creation and dive into the Creator Advantage. Every masterclass. Every portfolio change. Every new skill. Every time I make you think deeper than “how do I make a cute video?” 😂 It compounds. Your goal isn’t just to become a better creator. It’s to become so skilled that companies start seeing you as someone who can help grow the business. Keep building. You genuinely have no idea which room your skills are preparing you to walk into next. 🥹🤍

If your portfolio is the thing holding you back from confidently pitching brands… I’ll build it for you. 😂👏🏼 For $50 ONE TIME, you get: ✨ A fully Done-For-You creator portfolio ✨ Custom domain INCLUDED ✨ Clean, professional design ✨ Built around YOUR niche + positioning ✨ Mobile-friendly ✨ Ready to send directly to brands No Canva portfolio. No monthly website fee. No trying to figure out how to build the dang thing yourself. 😂 You give me your information + content. I build the asset. I’m only opening a limited number of $50 builds because these are hands-on and customized. Comment PORTFOLIO if you want one of the spots. 👇🏼

Matchd is getting closer, and these are just 10 of the brands joining the platform: 🔥 Tommy Hilfiger 🔥 Victoria’s Secret 🔥 Wrangler 🔥 Abercrombie 🔥 Alo Yoga 🔥 American Eagle 🔥 Athleta 🔥 Wolverine 🔥 Zeagoo 🔥 YesStyle And yes… there are MORE. 😭 But here’s the difference between Launchpad and The Creator Advantage: Launchpad is where I’m helping you build the foundation — learn UGC, find opportunities, start pitching, build your portfolio and get moving. Advantage is where we start positioning you to actually compete for opportunities like THIS. We’re working on: ✨ High-converting portfolios ✨ Brand strategy ✨ Content performance + analytics ✨ Positioning beyond “just UGC” ✨ Higher-value creator services ✨ Retainers + long-term brand work ✨ Skills brands are actually hiring for ✨ Portfolio + Positioning Clinics ✨ Deeper strategy + advanced training Because having access to Tommy Hilfiger or Alo Yoga sounds amazing… but access means nothing if your creator business isn’t ready when the door opens. That’s what Advantage is for. 👏🏼 And as Matchd gets closer to launch, I’m going to be VERY intentional about making sure Advantage creators have the skills + positioning to take advantage of what we’re building. 🚀 If you’ve been hanging out in Launchpad and you know you’re ready to go beyond the basics, it might be time to move up. Comment ADVANTAGE below and I’ll get you the details. 👀