Baby + motherhood creators, this one is for YOU. 🍼✨ Fresh launches = fresh content needs. When a brand is dropping new products, launching collaborations, rebranding, or expanding into new retail channels, they need creators helping them get those products in front of consumers. Here are 5 brands with current momentum worth adding to your pitch list: 1. PICOLETTE 🎀 Olivia Culpo’s new baby brand featuring milestone gifts, apparel + everyday essentials. Because it’s brand-new, this is a great time to pitch: → Lifestyle UGC → Milestone content → New-mom storytelling → Product photography → Gift-focused content Pitch angle: Don’t just introduce yourself. Show them how you’d turn their products into emotional, giftable moments parents actually want to share. 2. KYTE BABY 🌈 They have a BUSY August lineup with Retro Rainbow, Curious George, Halloween + new fall prints/colors. Multiple drops = multiple reasons they need fresh creative. Think: → Collection reveals → Outfit transitions → Seasonal lifestyle content → Mom POV videos → Product-focused short-form Pitch angle: Pick ONE specific collection and build your idea around it instead of sending a generic “I love your brand” pitch. 3. GROWNSY 🍼 They debuted new baby-care products at ABC Kids Expo 2026, including a 2-in-1 baby food maker, alongside a brand refresh. New products + new branding = 👀 Think: → Product demos → Feeding routine content → Problem/solution videos → Educational UGC → Lifestyle photography Pitch angle: Position yourself as someone who can help demonstrate WHY the product makes a parent’s routine easier. 4. TARGET BABY BOUTIQUE 🎯 Target’s new Baby Boutique experience includes premium brands, concierge services + nearly 2,000 curated items. And here’s where I’d get strategic: Don’t ONLY think about pitching Target. Research the brands being featured inside the Baby Boutique and identify the ones getting new visibility through Target. Retail expansion is a pitch trigger. Pitch content that helps those brands capitalize on being discovered by a much larger audience.

THIS is what happens when you stop collecting “creator tips” and start building actual SKILLS. 🥹 This morning, PUMA reached out to me about a Growth Marketing Manager opportunity. I didn’t apply. Ever. At all. They found my background in growth marketing + performance strategy and decided they wanted to have a conversation. And I need every creator in here to understand why this matters. UGC can open the door. But learning strategy, analytics, consumer behavior, campaign performance, messaging, acquisition, testing, optimization THAT is what starts opening doors you didn’t even know were available to you. You stop only being qualified for the next $300 video. You start becoming qualified for retainers. Strategy work. Management positions. Creative roles. Marketing roles. And apparently… emails from PUMA Talent Acquisition lol This is exactly why I push you guys to build beyond content creation and dive into the Creator Advantage. Every masterclass. Every portfolio change. Every new skill. Every time I make you think deeper than “how do I make a cute video?” 😂 It compounds. Your goal isn’t just to become a better creator. It’s to become so skilled that companies start seeing you as someone who can help grow the business. Keep building. You genuinely have no idea which room your skills are preparing you to walk into next. 🥹🤍

If your portfolio is the thing holding you back from confidently pitching brands… I’ll build it for you. 😂👏🏼 For $50 ONE TIME, you get: ✨ A fully Done-For-You creator portfolio ✨ Custom domain INCLUDED ✨ Clean, professional design ✨ Built around YOUR niche + positioning ✨ Mobile-friendly ✨ Ready to send directly to brands No Canva portfolio. No monthly website fee. No trying to figure out how to build the dang thing yourself. 😂 You give me your information + content. I build the asset. I’m only opening a limited number of $50 builds because these are hands-on and customized. Comment PORTFOLIO if you want one of the spots. 👇🏼

Matchd is getting closer, and these are just 10 of the brands joining the platform: 🔥 Tommy Hilfiger 🔥 Victoria’s Secret 🔥 Wrangler 🔥 Abercrombie 🔥 Alo Yoga 🔥 American Eagle 🔥 Athleta 🔥 Wolverine 🔥 Zeagoo 🔥 YesStyle And yes… there are MORE. 😭 But here’s the difference between Launchpad and The Creator Advantage: Launchpad is where I’m helping you build the foundation — learn UGC, find opportunities, start pitching, build your portfolio and get moving. Advantage is where we start positioning you to actually compete for opportunities like THIS. We’re working on: ✨ High-converting portfolios ✨ Brand strategy ✨ Content performance + analytics ✨ Positioning beyond “just UGC” ✨ Higher-value creator services ✨ Retainers + long-term brand work ✨ Skills brands are actually hiring for ✨ Portfolio + Positioning Clinics ✨ Deeper strategy + advanced training Because having access to Tommy Hilfiger or Alo Yoga sounds amazing… but access means nothing if your creator business isn’t ready when the door opens. That’s what Advantage is for. 👏🏼 And as Matchd gets closer to launch, I’m going to be VERY intentional about making sure Advantage creators have the skills + positioning to take advantage of what we’re building. 🚀 If you’ve been hanging out in Launchpad and you know you’re ready to go beyond the basics, it might be time to move up. Comment ADVANTAGE below and I’ll get you the details. 👀

Stop waiting for brands to post a giant “WE’RE LOOKING FOR CREATORS” announcement. One of the biggest advantages you can give yourself is finding brands while they’re actively launching, promoting, or pushing new products. Here are 5 worth putting on your pitch list 👇🏼 1. CVS CVS is currently running paid UGC through its creator storefront program, with an open brief and no major niche lock-in. This is a good one for creators who don’t fit neatly into one niche or want to build more lifestyle/retail content. Pitch angle: CVS run, everyday essentials, beauty finds, wellness, convenience, “what I picked up at CVS” style content. 2. Neutrogena Neutrogena has current activity tied to Walmart + a specific promotional window, including facial care and the Clear Up range. The interesting part? They’re leaning into a one-month-results storytelling angle. That gives skincare creators WAY more to work with than a basic product demo. Think: ✨ Routine integration ✨ Progress updates ✨ Before/after storytelling ✨ Problem → solution content ✨ Walmart shopping + product discovery 3. Aveeno Aveeno is also connecting current creator activity to a Walmart promotional window this month. This is another strong opportunity for skincare, beauty, wellness, mom/lifestyle and everyday-routine creators. Don’t just pitch “I’d love to create for Aveeno.” Pitch the campaign concept. 4. JAYJUN K-beauty brand JAYJUN has creator activity surrounding its Costco shelf placement. This gives you TWO hooks: K-beauty + big-box retail. Creators who already make beauty, lifestyle, Costco finds, shopping or home content could build a really strong concept around product discovery. 5. PETCO 🐶🐱 Pet creators THIS is the one I’d be watching. Petco’s WholeHearted brand has new product launches including: 🐾 Limited-ingredient dog + cat food 🐾 Poke-bowl-style cat food 🐾 Petco Candy Shop treats Important distinction: I did NOT find a live creator call attached to this one. This is a timing-based cold pitch opportunity.