2d • General
Puma hunted ME down….
THIS is what happens when you stop collecting “creator tips” and start building actual SKILLS. 🥹
This morning, PUMA reached out to me about a Growth Marketing Manager opportunity.
I didn’t apply. Ever. At all.
They found my background in growth marketing + performance strategy and decided they wanted to have a conversation. And I need every creator in here to understand why this matters.
UGC can open the door.
But learning strategy, analytics, consumer behavior, campaign performance, messaging, acquisition, testing, optimization THAT is what starts opening doors you didn’t even know were available to you.
You stop only being qualified for the next $300 video.
You start becoming qualified for retainers.
Strategy work.
Management positions.
Creative roles.
Marketing roles.
And apparently… emails from PUMA Talent Acquisition lol
This is exactly why I push you guys to build beyond content creation and dive into the Creator Advantage.
Every masterclass.
Every portfolio change.
Every new skill.
Every time I make you think deeper than “how do I make a cute video?” 😂
It compounds.
Your goal isn’t just to become a better creator.
It’s to become so skilled that companies start seeing you as someone who can help grow the business.
Keep building.
You genuinely have no idea which room your skills are preparing you to walk into next. 🥹🤍
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Puma hunted ME down….
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