I'm a big believer in the weekly to-do list ✅ Last week my big tick was building a no-code website for a business I'd basically forgotten about, and this week I'm connecting it to the actual shop side of things and the rebuild. Here's the thing though: I started my career in print design, and then somehow ended up in online design and building. Building that site last week felt like going back to my first love, you know? There's something about creating something from scratch that just works. So I'm curious...... How do you lot plan your weeks? Are you a to-do list person? What's on your list this week? What's the big tick you're hoping to get? Drop it in the replies. I'd love to know what everyone's got going on.

I've been rebuilding Imposter Art this week, and something unexpected happened. While I was exploring what's now possible with no-code tools, I ended up creating something entirely new. Meet WanderPaw. It started as an experiment. I wanted to test what Lovable could do, what kind of interactive experience I could actually build without hiring someone or spending weeks learning code. So I built something that lets people generate pictures of their pets on an imaginary holiday - properly interactive, and actual functionality. And it just... worked 🎉 It's not Imposter. But it came from the Imposter rebuild journey. It's part of that exploration. And it is a tool I'd like to add into Imposter - something interactive so the visitor can create their own art. What's interesting is that six months ago, this wouldn't have happened. I'd have had the idea, thought "I can't build that," and moved on. The friction would've been too high. But the tools shifted. No-code actually does what you ask it to do now. The barrier between "idea" and "live project" just got smaller. So now I'm sitting with two projects that both came out of the same rebuild - one going back to what Imposter was, one that emerged from asking "what's actually possible now?" I'm genuinely learning as I go here. But that feels like the point of rebuilding, doesn't it? You explore, you discover what's changed, you follow the path that is right for your business. If you've got an idea sitting around that needs to be interactive or fun, something that'd make your business more memorable or shareable, let me know. I'm exploring how to build these properly now, and I'd rather figure it out by actually helping people than sitting in a silo.

I am starting this today and you can be with me from day one on this. I have a confession that I am actually quite ashamed to admit. I built a poster shop with a friend six months ago. They are the business brain, and I am the creative brain. My background is in print design, so I did all the creative work. I built the website in Shopify, designed the products, and set everything up. Then, I just let it sit on a shelf. For six months, it has been untouched. Zero customers. Complete invisibility. I help people how to get found for a living, yet I have ignored my own project. So I am going to treat this exactly like I have a new client in my world, starting now, so you can see how I build visibility from day one. I am using a three-channel system: blog (written content) , Pinterest (the visual content), and TikTok (it needs visual reach). I am going to document the whole journey: the good, the ugly, and the actual work. Every day that I do a job on the shop, I am going to post about it here and let you know. Has anyone else got a project sitting on a shelf that they'd like to own up to? And if anybody else would like to know anything about Shopify on this journey, please ask away.

I'm hearing this a lot right now: "I don't even know where to start." Search has shifted so much that most people with websites are genuinely confused about what matters anymore. Keywords? Backlinks? AI? All of it? Any of it? SEO or AEO? And when you're already juggling a business, the last thing you need is to spend hours trying to figure out what or where to start. For most small businesses or solopreneurs proper SEO is a costly monthly overhead. For those who opt for a cut price version would most likely be better to keep their hard earned cash in the bank. So where do you start? I've just built a website health check. It's free. Six questions. Two minutes. And the hope is it gives you the start to a clear picture of what's actually working (and what isn't) on your site right now. A starting point to open the gate to getting a healthy functioning website. Most people discover they're doing some things really well and completely missing others. Sometimes it's the basics: your heading structure, your alt text, your page speed. Sometimes it's about how searchable you actually are across AI platforms, not just Google. I want to make the fundamental foundations of your website understandable for you - the SEO foundations and the new AI world that is disrupting traditional SEO. I'd love you to give it a go and let me know how your website is fairing! Website Health Check Run it. It takes two minutes. And you'll have some insights on what's really going on with your website health.

Always the way, isn't it? My own website's been on the back burner whilst I've been helping clients with theirs. But I'm rebuilding it now in software I've never used before. It's been really tough learning and building at the same time. And perhaps a little silly of me considering all the other things I am working on at the moment. The exciting bit is, I'm picking up skills I can use to help you lot too. What's everyone else tackling this week?