I am starting this today and you can be with me from day one on this. I have a confession that I am actually quite ashamed to admit. I built a poster shop with a friend six months ago. They are the business brain, and I am the creative brain. My background is in print design, so I did all the creative work. I built the website in Shopify, designed the products, and set everything up. Then, I just let it sit on a shelf. For six months, it has been untouched. Zero customers. Complete invisibility. I help people how to get found for a living, yet I have ignored my own project. So I am going to treat this exactly like I have a new client in my world, starting now, so you can see how I build visibility from day one. I am using a three-channel system: blog (written content) , Pinterest (the visual content), and TikTok (it needs visual reach). I am going to document the whole journey: the good, the ugly, and the actual work. Every day that I do a job on the shop, I am going to post about it here and let you know. Has anyone else got a project sitting on a shelf that they'd like to own up to? And if anybody else would like to know anything about Shopify on this journey, please ask away.

I'd love to know what everyone's been up to over the long weekend. Did you manage to switch off properly? Do anything fun? Or did you crack on with work (like I did, can't help myself at the moment)? My Easter Monday was lovely. I walked 7 miles at 7am with some friends in what turned out to be one of those rare, genuinely beautiful spring mornings we get in the UK. Afterwards, we headed to a new local cafe for breakfast which was delicious - truffle mushrooms on sourdough with poached egg. But I also spent a chunk of the weekend thinking through some content ideas I'm genuinely excited about. I'm bringing some of that straight into the classroom very soon, so keep an eye out. Is there anything anybody would like me focus on? So tell me: what was your Easter like? Did you rest up? Get creative with something? Start a side project you've been meaning to tackle? Drop it in the comments.

I am not a coder but with the AI technology that now surrounds us it is possible to build your own app. It took me about an hour to create from start to finish (Idea to live on the website). Now my client has an interactive lead-capture tool embedded straight into their WordPress site. It was way easier than I expected. The video gives a very general overview of how I did it but I will add a much more detailed video soon as I make more apps. If you head to the classroom I've added a full step-by-step breakdown of how I did it. If you’ve been thinking you can’t do something like this because you’re not technical, you can. The tools are there. They’re easy to use. And my way is not necessarily the right way. It was my way to getting something to work. If you give this a go please do share how you get on

Are you posting every day, watching the likes trickle in, and wondering why it is not translating into actual traffic or sales? The algorithm gives and the algorithm takes away. It is exhausting. 💥 BUT Pinterest works differently. And that is the point. It is not social media. It is a search engine with over 600 million users actively looking for ideas, products, and solutions. Not scrolling. Searching. That one shift in how you think about it changes everything. A pin you create today can still be driving traffic two years from now. Your competitors are probably not there yet. And it rewards exactly what small businesses are naturally good at: specific, genuine, useful content. I am obsessed with it. And I think you could be too if you give it a try. Want to go deeper? Here are two I learn from: 🤩 Tim Adams Pinterest Skool Community Tim is one of the most knowledgeable Pinterest educators out there. His Skool community is where I would send anyone who wants to learn Pinterest properly, with real strategy behind it rather than just tips and tricks. Join Pinterest Skool 🤩 The Pinterest Queen on TikTok (and member here!) Hannah makes Pinterest click in a way that nothing else does. If you have always found Pinterest a bit confusing or are not sure how to make it work for your specific business, her TikTok content will change that. Brilliant, practical, and genuinely fun to watch. Follow The Pinterest Queen Have you tried Pinterest for your business yet? Drop it below.

A friend of mine recently told me they thought I’d invented Claude. Like, personally built it. Just me, on my own, in my spare time. I laughed. But honestly it made me stop and think, because this is someone sharp, switched on, running their own business. And AI had just completely passed them by. If that’s you right now, no judgement at all. A lot of us who’ve been doing this for years have got very comfortable with the tools that already work. Why fix what isn’t broken, right? But AI isn’t going to wait for us to feel ready. So apparently I’m the founder of Claude. Which is a pretty impressive claim to fame if you ask me. Have you got a funny AI story from when you were first getting to grips with it? A moment where it completely baffled you, said something unhinged, or you accidentally asked it something you probably shouldn’t have? Or maybe you’ve also invented something pretty incredible without realising it. Drop it below. The funnier the better.