Always the way, isn't it? My own website's been on the back burner whilst I've been helping clients with theirs. But I'm rebuilding it now in software I've never used before. It's been really tough learning and building at the same time. And perhaps a little silly of me considering all the other things I am working on at the moment. The exciting bit is, I'm picking up skills I can use to help you lot too. What's everyone else tackling this week?

Today I'm out on an Easter egg hunt because I actually have time. Not because I've got nothing on—I've got loads on—but because I batch create my content a week at a time. Here's the thing: every week I create one blog post for a client. From that one post, I generate seven social images (I use Midjourney or Nano Banana). Then I post those seven images across Pinterest, Instagram, Facebook and my Google Business Profile. And I schedule the lot in Metricool in about 15 minutes. I don't batch 30 days. I don't do 90 days. I batch one week at a time. That's deliberate. It means I can still be reactive, still respond to what's happening in the world or my client's industry, but I'm not glued to my phone posting every day. The workflow is simple: 1. Upload my seven images 2. Schedule day one to all platforms 3. Duplicate, cross-post, and add alt text for the rest of the week 4. Done Honestly, it's one of the biggest time-savers I've implemented. You can do it for video content. And whatever platforms you use such as YouTube or TikTok. If you're currently spending too long on social scheduling every day, or if you're drowning in the idea of "consistency", this might change things for you. See you in the classroom.

Google's share of search has dropped below 90% for the first time in years. But total search activity is up 26%. People are not searching less. They are searching in more places. YouTube, TikTok, Pinterest, Reddit, ChatGPT, Perplexity. Worth noting: Google just made two significant changes to how it decides which content to show people, and those changes finished rolling out this month. If your traffic has been unsettled, that is likely why. The pattern across both updates is the same one we keep seeing: original, experience-led content holds up. Recycled or AI-generated noise is getting filtered out. But here is the bigger point. While a lot of people are watching their Google traffic anxiously, the businesses doing well right now are not waiting for Google to settle. They are showing up on multiple platforms, each one working differently, each one rewarding different kinds of content. For small businesses, this is genuinely good news. More platforms means more chances to be found. And many of these platforms reward exactly what small businesses are naturally good at: specific, practical, genuine content. What platforms beyond Google are you focusing on right now? Would love to hear what is working across different industries.

For me, it's this lovely note one of my kids wrote. They wrote down what they thought my dream was: "Goal: Make Jam. Make £1 Million" I mean... they're not wrong on the money part. The jam bit is something I love to do when I've time. But I keep this on my desk every single day because it reminds me why I'm doing all of this. Sometimes when the days being annoying, when I'm second guessing something, when it all feels a bit much... I look at this gorgeous bit of paper and it reminds me to keep going. Kids see things so simply, don't they? No overthinking. Just: make jam, make a million. Done. ✅ So I want to know... what's YOUR thing? What keeps you motivated? Maybe it's a goal on your wall, a screenshot on your phone, a person, a feeling, a number you're chasing. Whatever it is, drop it below👇

Something worth thinking about today. You can build a brilliant following on Instagram, TikTok or Facebook. Thousands of engaged followers. Years of content. A community that genuinely knows and trusts you. And then one day, for reasons that are never fully explained, your account gets flagged. Restricted. Banned. And then it's gone. No warning. No appeal that actually works. No way to get your audience back. Sadly this happens to real business owners regularly. And when it does, their entire online visibility disappear can overnight. Social platforms are powerful. TikTok, Instagram, LinkedIn, Pinterest. They are genuine search engines now and I talk about them a lot here because they matter. Used well, they drive real business. But here is the thing. You do not own them. You are renting space on their land. The landlord can change the rules, put up the rent, or knock the whole thing down. And you have no say in it. Your website is different. Your website is yours. Your content. Your audience data. Your visibility. Nobody can take it away from you or restrict your access to it. That is why, whatever platforms you are active on, your website sits underneath all of it as the foundation. The one piece of your online presence that is permanently, completely yours. Social platforms feed the website. The website belongs to you. How are you and your website getting along these days?