Recently, I was driving on the highway and saw a huge poster of a company, with the ownersโ faces displayed prominently. What do you think: โข Is it ego, or smart marketing? โข Would you dare to do something like that to promote yourself as a coach/healer/Reiki practitioner? As a marketer, Iโm curious about your opinion! Sharing my thoughts, and what Iโd advise from a marketing perspective, below. I deliberately waited for others to respond before sharing my perspective, which is why youโll find my input below as a comment. Before you read on: take a moment to reflect on your own view first. Iโd love to hear your thoughts! ---------- June 8th '25 Thanks again for all the responses! Itโs truly fascinating to see the different perspectives on this. From a marketing point of view, I see both sides: a large poster showing the ownersโ faces can definitely come across as egotistical because itโs so visible and personal. Some people prefer to keep their distance. My first reaction when I saw it was: is that really necessary? But the poster stuck with me. And as a marketer, I also see the value of it. So in that sense, itโs smart marketing, and Iโd like to explain why (if youโre open to it), showing yourself this way can actually be really powerful. In a world full of competition, showing your face has become increasingly important, especially now that there are so many channels to be visible. How else will people notice you? Iโm seeing more and more coaches, healers, and Reiki practitioners slowly daring to advertise with their faces. It immediately makes things more personal and helps people feel a connection. I remember Justin once said in a session in Amsterdam: "Through your website and your words, people can sense whether they resonate with you. Thatโs how you show your energy, if itโs genuine. And thatโs how you attract the right people." And itโs true. Think about which kinds of communication grab your attention and from which types of people or websites. Thatโs where energy comes into play again.