Attending ExpoPyME this past week was an opportunity to put my company, Regio Partes Industriales, in front of some of the top companies in the region. I approached it with the mindset of preparation, execution, and measurable results.
Preparation:
I sent more than 70 meeting requests.
Seven were confirmed and scheduled, each with a maximum time of 45 minutes.
I thoroughly studied each company in advance and prepared tailored pitches that addressed their specific pain points.
Tuesday
Scheduled meetings: 4
Unscheduled meetings: 4
Total: 8
From the scheduled meetings, 3 approved follow ups, which I consider a major success. Walking the show floor also gave me the chance to reconnect with buyers I had interacted or worked with before, leading to additional meetings.
Wednesday
Scheduled meetings: 3
Unscheduled meetings: 6
Total: 9
From the scheduled meetings, 2 approved follow ups. In addition, the event managers created a new area where chamber of commerce members could line up for unscheduled meetings with top companies. I attended 6 meetings there and received 5 follow up approvals.
Biggest WinBeyond the new connections, I was able to interact with many current client buyers. These conversations allowed me to review important information and apply immediate improvements to my business.
Live networking event like this reaffirmed for me that preparation, persistence, and proactive networking bring results.