This is something we used before on our facility account, it went away for a while, and now it’s back. It also came back on my personal brand account, so I started using it again right away. And honestly, it’s been really good for audience growth and reach. Why I like it: Trial Reels only get shown to non-followers. That’s the whole advantage. So instead of only recycling your content to the same people who already know you, it gives you another shot at getting in front of brand new people. That matters a lot if your goal is: - more reach - more followers - more awareness - more top-of-funnel attention What I did this time: I used Codex to help me pull my best-performing content. Then I took that content and reposted it as Trial Reels. That’s the move. Don’t guess.Don’t randomly throw things up. Take content that already has proof and use that first. That’s one of the easiest ways to increase your odds of getting a better result. The simple workflow: 1. Find your best-performing content 2. Pick clips that already proved they can hold attention 3. Repost them as Trial Reels 4. Let Instagram push them to non-followers 5. Watch what gets traction and learn from it That’s it. Why this is useful A lot of people are sitting on good content that already worked… but they’re not reusing it strategically. This is one of those simple platform features that can give you: - more mileage from existing assets - more reach without creating from scratch - more data on what hooks still work - more eyes on your page How to turn on Trial Reels If you have access to the feature, when you go to post a Reel, you should see the option to make it a Trial Reel before publishing. If you don’t see it, you may not have the feature on that account right now. My advice If it’s available to you: use it. And use it with content that already has signal. Not random guesses. If enough people want it, I can do a quick Loom showing: - how I’m selecting the clips - how I’m organizing them - and how I’m using Codex to help pull the strongest ones

One of the biggest unlocks for me has not been trying to create content every single day. It has been building a system where one focused shoot day feeds the whole machine. Right now I only shoot once a week, but I can knock out 10 to 15 videos in that session. Then AI helps me repurpose, organize, package, and keep the cadence moving. The key is not just "use AI." The key is having a repeatable loop: Prep the ideas before shoot day. Batch the videos while the energy is high. Use AI to turn the raw ideas into clips, hooks, carousels, text-on-screen ideas, captions, and follow-up assets. Put everything into a production board so the next step is clear. Keep posting consistently without having to restart from zero every day. That same idea is now expanding beyond me. As I get better with Codex, executive assistants, and agents, I can build support systems for Jose, my wife, and the team so they can buy back time from tedious tasks too. That is the real value of AI for operators: fewer things living in your head, less tedious work on your plate, and more consistency from the same amount of effort. Question for you: What is one tedious recurring task in your business that an AI assistant or simple agent should probably own?

Today Alex's email definitely made me feel good about the direction I'm going with my own content. A lot of times we try to chase the new trends and we look at the metrics and we get enough views and all that. We feel bad about our content. We want to change things up. But this just allows me to kind of continue to stay the course and make the content I feel impacts the people that I want to impact the most, which are small business owners. Check it out down below and let me know your thoughts. Last week I talked about something that I've been moving towards...Which is going more into “artist mode”, which is making stuff that I want to make, not making things that are optimized for three-second attention spans and the masses. To be clear, that isn't really even my audience or my customer anyways. So let me tell you what I'm actually doing: I'm no longer split-testing headlines.I'm thinking about the headlines and thumbnails that I think will attract the correct person, which would be a business owner, to my content. Since the platform has significantly fewer higher-earning business owners than it does faceless masses... I suspect that my click-through rates will be lower and my number of video views will also go down. That does not mean that the content is not performing. It means it wont get as many views: BIG DIFFERENCE. And I think this is because of a very huge misconception in content that I honestly only recently thought about, which is that you do not know who is clicking through. “If you split stuff enough times, you eventually become a porn site.” - George Mack It is okay to make content that not everyone, or even the majority of people, want to consume. Because if my entire message (for the vast majority of business owners) is to pick better customers and have prices that discriminate against people who would be inferior customers... Then it would make sense to carry out that same strategy into the marketing of that business. As an extreme example, look at...

A couple things that stood out to me: - stop thinking about the algorithm and start thinking about the audience - not all views, clicks, or watch time are equal - the better question is: who is actually engaging? - short-term hacks usually stay short-term - if you make content the right people actually find valuable, platform changes matter less That line about replacing “algorithm” with “audience” was really good. I think a lot of people get caught up trying to outsmart platforms instead of just making things that are actually useful to the right people. Dropping his full email below because I think it’s worth reading. Every day across my newsfeed I see scary headlines about how the algorithm has changed and that we are all cooked. That social media platforms are doing XYZ new thing that is going to destroy strategies for advertising and marketing. To be clear...I am by no means the longest-standing marketer in the world, but I have been at this for almost 15 years. And I have continually outperformed the majority of my competitors. I believe I’ve been able to do that from many significant decisions, and four of them are below: 1. To replace the word "algorithm" with "audience":People love to give social media platforms a personality, like there's a big bad boogeyman that we refer to as “the algorithm” that we are all enslaved to, but if we replace the term algorithm with audience, a lot of “performance” makes a lot more sense. 2. Under the assumption of us talking to an audience, not an algorithm, it has been much less useful for me to say..."I wonder if people like this" and just simply ask myself..."Do I like this?" If I like it, other people will like it too. Make more stuff you like, not that you think other people will like. 3. No over-obsession on metrics, or rather a fresh dose of skepticism around things like click-through rates and watch times, because the reporting we get from these platforms does not differentiate the most important qualifier, which is W-H-O. WHO is clicking? WHO is watching? I know for sure that I can make a video that will get millions of views if I talk about how to get rich quick in the 3rd world, but the majority of people who click on that video are not going to be good customers. It’s the content equivalent of running a flash sale or a deep discounts. You can for sure get more clicks, but it is unlikely that you will get the best customers. The same is true for content. 4. I've almost never believed in short-term “algo hacks” because short-term hacks tend to be exactly that...short-term.Almost all of my social media and marketing strategies have been with one North Star, which is alignment with the platform's long term objectives. Most platforms' objectives are the same as a human's objectives, which is...To curate content that the user will find valuable to keep them on the platform.If you make that your North Star, then the changes they make to the math equation that they use to approximate what people want...Every algorithm improvement only benefits you and never hurts you.

I wanted to share Alex Hormozi's email letter about content, which I thought was really good. The moral of the story is post more to get more attention; that's who's gonna win in 2026! Mozi Minute: Find a way to post more Right now, the businesses that are going to win in 2026 are the ones that can get the most attention. It doesn't matter whether you're a local electrician or you have a cloud-based enterprise software or you have an e-commerce store. And with the way media works today, you can do that in two ways: 1. You can earn it with organic content. 2. You can pay for it. But there's a nasty little catch with paying for it: Which is you have to test creative to figure out which stuff works. That can be very expensive...Which then means that, especially as the platforms evolve, they want their ads to be more similar to good content...Which aligns the platform's objectives with the business's objectives of making good creative. That means that now you just need to make a lot of creative to even have a successful advertising campaign. If that is reality...Then you might as well post a ton of that same creative as content, see which ones do well, and then take the ones that do well and put money behind it. I don't know how I can say this differently...But right now, if you do not have a strategy to dramatically increase the amount of content that your business is creating, you will fall behind. Your ad dollars won't go as far, and you will get zero paid organic growth. This is the future of how marketing is being done. The businesses that understand how to make the most amount of content across different customer segments are the ones that are going to win.