Behind The Scenes of How I Actually Shoot Content
Wanted to show you guys what my content workflow actually looks like behind the scenes.
Because I think a lot of people overcomplicate content.
They think they need:
  • perfect equipment
  • perfect delivery
  • a perfect script
  • some expensive setup
You really don’t.
Yes, my setup right now has:
  • iPhone on a tripod
  • mic plugged in
  • green screen behind me
  • lights
  • laptop off to the side
But I want to be clear:
You do not need all of that to start.
You can literally start with:
  • your phone
  • natural light
  • a clean background
  • a few talking points off to the side
That’s enough.
The setup is not the thing.
The reps are the thing.
The reason my setup works for me is because I shoot a lot and I like having a workflow that makes it easier.
But if you’re just getting started, don’t let gear become the excuse.
You do not need:
  • a green screen
  • a fancy mic
  • expensive lights
  • some crazy studio
A clean wall, decent lighting, and your phone is enough to get going.
That’s really the point I want people to understand.
My setup is simple for me, but it’s not required.
What matters more is the system behind it.
For me, that system looks like:
  • scripts organized in Notion
  • batching content in one sitting
  • uploading it to an editor
  • repurposing the footage
  • scheduling it in Loomly
That’s what allows me to post 4–5 times a day consistently without content taking over my life.
And the biggest thing I’ve learned:
I do not try to memorize full scripts.
I just keep:
  • the hook
  • the talking points
  • the CTA
off camera, glance when needed, and keep moving.
A few practical things I pointed out in the video:
  • if you mess up a line, hold your body position so the edit is cleaner
  • when you look back from your notes to the camera, pause for a second before talking
  • don’t overcomplicate the raw footage
  • let the editor handle zooms, graphics, and polish later
  • the biggest thing is just getting the reps in
That’s really the lesson.
Content gets easier when you stop treating it like a production and start treating it like a repeatable workflow.
For context:
I usually shoot 2–3 hours a week
and that gives me around 10–15 videos
Then I repurpose those talking heads into:
  • carousels
  • quote posts
  • text-on-screen videos
That gives me variety without having to create from scratch every time.
That’s how I keep output high without stretching myself too thin.
I also attached the final edited version so you can see what the behind-the-scenes setup turns into once it’s polished.
Start simple.
Get reps.
Build the system as you go.
If you want help with the setup, the workflow, or batching content in a simple way, drop a comment.
Let’s build.
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Gilbert Urbina
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Behind The Scenes of How I Actually Shoot Content
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