Just listened to a solid Alex Hormozi episode on AI, and the main point was pretty clear: AI-forward businesses are going to win. Not later. Now. Here is the episode. And the gap is only going to get wider between people who: - learn how to use it - build it into their workflow - and treat it like a real business skill vs the people who keep putting it off. That part hit. Because I think a lot of people still look at AI like: - a cool tool - a trend - something to mess with later - or something only tech people need to worry about That’s the wrong mindset. AI is quickly becoming a real business advantage. Not just for content. For: - workflow - speed - decision-making - automation - communication - organization - leverage Alex was basically saying:if you’re not learning the skills now, you’re going to lose to the people who are. And I agree. Because the people who are leaning into AI right now are learning: - how to think with it - how to build with it - how to save time with it - how to turn it into output - how to make themselves and their business more efficient That matters. A lot. This is one of those moments where it’s probably better to be early and messy than late and polished. You do not need to master everything today. But you do need to start. Start learning the tools. Start learning the workflows. Start learning how to ask better questions. Start finding where it can actually help your business. Because this is not slowing down. And the people who build this skill now are going to have a real edge moving forward. If you’ve been putting AI off, I wouldn’t wait much longer. Let’s build.

Super important. The more organized your CRM is, the easier everything gets. Marketing. Follow-up. KPI tracking. Reactivation. Targeting the right people. All of it. A lot of people only think about their CRM as: “Where leads go.” That’s too basic. Your CRM should be a usable database. A place where you can quickly find: - the right leads - the right clients - the right stage - the right offer - the right follow-up list If your data is messy, you make everything harder than it needs to be. You can’t build clean lists. You can’t track real performance. Y ou can’t target specific groups. You can’t trust the numbers. And follow-up gets sloppy fast. The more data you have, the better. But only if it’s organized correctly. That means things like: - correct stages - correct tags - clear notes - updated statuses - consistent fields - clean segmentation That’s what gives you leverage. Because once your CRM is clean, now you can do things like: - pull a list of cold leads who never booked - target people who showed interest in one offer - reactivate old leads - measure contact rate, show rate, close rate - see where the pipeline is actually leaking That’s why this matters so much. A clean CRM helps you market better. A clean CRM helps you follow up better. A clean CRM helps you understand your business better. Messy CRM = messy decisions. Clean data = faster action. This is one of those boring things that changes everything. If your CRM is a mess right now, start there. That cleanup work compounds.

Not in a stressful way. In a clarity way. I’ve been tracking KPIs consistently for about the last 6 months, and it’s completely changed how I look at my business. Before that, for 8 years running The Institute Corona, I didn’t really track them. I was mostly just trying to keep the boat from sinking. We were good at lead gen. Kids were training. Money was coming in and out. And I was operating off feel. That worked… until I started understanding constraints better. Once I got clearer on what actually matters in the business, I realized something: The only real way to know if what you’re doing is working is to track it. Now I review KPIs every week and let the data tell me: - what’s improving - what’s broken - where the leak is - what needs attention next That’s been a huge shift for me. Not guessing. Not operating off emotion. Not assuming. Just looking at what the numbers are saying. Another thing that’s helped a lot: I’ve been feeding AI as much business context as possible. Things like: - CRM screenshots - analytics - follow-up data - stages - customer behavior - conversion points The better context you give it, the better it can help you think through what actually matters. I’ve also been using Notion AI a lot to help build out my KPI tracker and tally totals. And I want to say this for anyone who still feels like: “I’m not a Notion person.” You really do not need to be a designer or some Notion expert anymore. That part is changing fast. If you know what you want to track, Notion AI can help you build a lot of it way faster than most people realize. That’s been a big unlock for me. Because now the bottleneck is less about: “Can I build this perfectly?” And more about: “Do I actually know what numbers matter?” That’s the real question. For me, KPI tracking has become one of the clearest ways to see whether the systems we’re installing are actually working. Feel is useful. Data is better. I attached a few screenshots of what my KPI tracker looks like in Notion for anyone curious.

Just listened to Leila’s episode on the 5 systems that make a business run itself and it was really solid. Check it out HERE A few things that stood out to me: - growth doesn’t fix broken systems - culture is not what you say, it’s what you tolerate - at some point, the founder becomes the bottleneck - the business usually can’t outgrow the operator - if you want scale, you need observable behaviors, not vague values That founder bottleneck section especially hit. Because I think a lot of entrepreneurs spend so much time trying to fix: - the team - the strategy - the offer - the market without asking the harder question: Where am I the bottleneck? That part matters. Another piece I liked was her point on culture. Culture is not just values on a wall. It’s what you reinforce. What you recognize. What you tolerate. What you let slide. That’s a system. Not a slogan. And that’s what made the episode good overall. It was a reminder that if you want a business to run well, you can’t just work harder. You have to build the right systems around: - people - culture - decision-making - operating rhythm - yourself Good one to listen to if you’re building a team or trying to get out of your own way right now. If you listen to it, drop the part that hit you most. Let’s build.

One of the easiest automations we have been loving lately has been a ManyChat DM to new followers. Super simple. When someone new follows us, they automatically get a message that starts a conversation around our offers. In our case, we point them to: - our 2 weeks free training - our free 1-on-1 lesson That’s it. No manual outreach. No one on the team having to remember to do it. Just a simple automated conversation starter. And the best part is it doesn’t need to be complicated to work. The screenshots show exactly how simple ours is. Just: - opening DM - quick question - button choices - small follow-up if they don’t click That’s all. And since rolling it out, it’s been one of those tools that quietly creates a lot of leverage. Based on the data in the screenshot: - 119 sends - 63 clicks - 53% CTR That’s strong for something that runs automatically in the background. This is what I mean when I say small systems compound. A lot of people think leverage has to be some huge complicated build. Sometimes it’s just: “Hey, thanks for the follow. Want info on our free offer?” And then let the automation do its job. If you’re getting followers and not doing anything with that attention, you’re probably leaving easy conversations on the table. This is one of those installs that is: - simple - fast - low maintenance - highly leveraged I want more of us inside this room thinking like this. Not always: “What big thing should I build next?” Sometimes the better question is: “What small thing can I automate that creates momentum every day?” That’s where a lot of wins come from. Let’s build.