The Crossposting Myth - Series 1 of 7

Based on your answers in this post, you are spread across a lot of platforms. YouTube, Skool, LinkedIn, Instagram, Facebook, Substack, Pinterest, TikTok, Threads, and even Bluesky.

So let's talk about what repurposing actually means. Because it is not copy and paste.

It's taking the same idea and changing how it shows up based on where you are and who's there.

Fun and visual for Instagram. Conversational and threaded for Facebook. POV-led for LinkedIn, where the "here's what I actually think about this" angle is what earns the reply.

What works for one platform may not resonate on another, but if you change the format then you don't risk it falling flat. For example, a carousel looks great on Instagram but that format doesn't work the same on Facebook. Take the carousel words, and use the title as your caption, then use the words from each slide and thread the rest in the comments and let it build.

Your audiences on each of those platforms are not the same people. They found you differently. They engage differently. The same post landing in two places at once doesn't account for any of that.

Carry the meaning. Change the expression. Let each platform do what it does.

Where does your audience actually talk to you most?

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The Crossposting Myth - Series 1 of 7