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Jan 12 • Ask Me Anything
Pain Point Marketing vs Results Marketing
I had an interesting chat with today about pain-point marketing — you know, those posts that start with “Are you feeling stuck or tired?”
They work, but sometimes they can feel heavy.
We talked about how shifting the focus toward the results people want—like feeling stronger, more confident, or energized—creates a lighter, more positive message that still connects emotionally.
You don’t have to lead with pain to create impact.
You can lead with possibility.
Curious to hear your take — do you tend to market from the problem or from the transformation?
Pain Point Marketing
Results/Transformation Marketing
Either Depends of the Campaign
Neither
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5 comments
Pain Point Marketing vs Results Marketing
skool.com/the-content-shift
This isn’t about doing more. It’s about clarity-first content, smart repurposing, and ideas that support your business, not drain it.
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