Know Where You're Showing Up - Series 2 of 7

Most people think repurposing means taking a post and tweaking a few words before hitting publish somewhere else.

That's not it.

Crossposting isn't lazy. But it is not considering your audience either.

When I talk about repurposing I don't mean copy and paste. I mean taking the same idea and changing it up for the platform and the people on it.

Something fun, visual, and bubbly for Instagram? That same idea might become a conversational thread on Facebook. Take each slide from your carousel, turn it into the caption, then thread the rest in the comments. That format sparks conversation in a way that a reposted image just doesn't.

And on LinkedIn? That same idea gets a different shape again. More POV-led. More "here's what I've learned and why it matters" than visual storytelling.

Because here's the thing. Every platform has its own conversation style.

Instagram conversations happen in DMs. Facebook conversations happen in the comments. LinkedIn conversations happen in the replies and connection requests after someone has sat with what you said.

Same idea. Different room. Different delivery.

Which platform feels hardest to write for natively?

If you missed the first post click here

2 comments

Know Where You're Showing Up - Series 2 of 7